Website Marketing Specialist

SUMMARY: Serves as the primary contact for all aspects of the ALEC’s website, handling a range of responsibilities that include routine site and content maintenance, conducting and evaluating statistical data traffic patterns, and assisting with web design and development. Maintains web content and design to ensure that the assigned website is functional, accurate, and up to date. Generates and maintains reports and performs basic clerical and support activities. Ensures that ALEC’s image and brand is maintained and projected.

ESSENTIAL FUNCTIONS:

Serves as the primary contact for all aspects of the ALEC’s website. Reviews web content, links, and design, providing necessary updates and enhancements in a timely manner. Conducts user testing and use analysis to assess usability and effectiveness of site, recommending improvement based on analysis. Discusses, analyzes, reviews, and resolves usability issues in conjunction with website development team. Identifies useful site performance metrics; collects, tracks, records, compiles, analyzes, reports site usage data and make recommendations for business development. Develops and expands Credit Union’s web presence through web advertising, and other online sources; promotes brand through these channels and reports on results Create and implement Search Engine Optimization (SEO) and Pay Per Click (PPC) strategies to support organizational growth. Utilize Google Analytics, Google Ads, Google Tag Manager, and related tools to drive membership and loan acquisition. Coordinates with other Marketing team members to ensure active promotions and campaigns are represented on the website(s).

SECONDARY FUNCTIONS:

Maintain current knowledge of web design, development, and digital marketing best practices; participate in relevant workshops, conferences, and professional groups. Maintains and projects the Credit Union’s professional reputation. Assumes responsibility for related duties as required or assigned. Assist Director in the formulation of digital strategy to support credit union and strategic objectives. Completes special projects as assigned. Assists employees with use of company website through one-on-one support, user guides, and training sessions Assumes responsibility for establishing and maintaining effective working relations, communications, and coordination with Credit Union personnel and management.

QUALIFICATIONS:

Education and Experience: Education Required: High School Diploma or equivalent. Education Preferred: Bachelor’s degree in Marketing, Business, Web Development, or related field. Experience Required: One plus years of experience with website content management platforms Experience Preferred: two plus years of experience in website management. The base pay for this position is $25.96 to $43.26 per year. In specific locations, the pay range may vary from the range posted. Click here to learn more about ALEC and our benefits. #J-18808-Ljbffr Abbott Laboratories Employees Credit Union