Associate Director, Strategy (Platform)

Job Description

Job Description

SALARY: $120,000 - $140,000

Placement within the range for this position is based on a number of factors, including but not limited to, years of experience, relevant qualifications, skills, local market and budgetary considerations.

LOCATION: New York (Hybrid)

Who are we?

Influencer is a global creator marketing agency on a mission to shape the future of marketing by humanizing brands. By placing creators at the center, the agency delivers creator-first solutions across creative, media, and commerce that connect brands with audiences through insight-driven creator campaigns built to stop the scroll and drive measurable impact.

Founded in 2015 by YouTuber-turned-entrepreneur Caspar Lee and entrepreneur Ben Jeffries, Influencer is the world’s largest independent creator marketing agency - powered by a unique ecosystem of proprietary technology, platform partnerships, and longstanding talent relationships.

As an Official Global Marketing Partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch, Influencer delivers bespoke, enterprise-level solutions powered by Waves, its AI-driven operating system. From concept to conversion, the agency blends human instinct with platform intelligence to drive measurable outcomes across the full funnel - from brand perception to performance and sales.

With 200+ team members speaking 30 languages across North America, Europe, and the Middle East, Influencer has delivered 6,000+ campaigns for leading brands including Spotify, SharkNinja, Google, Nike, Disney, and Coca-Cola.

Job title

Associate Director, Strategy (Platform)

Reporting of the role

SVP, Global Creative Strategy

Overview of the job

We are seeking an Associate Director of Strategy, Platforms to act as the strategic and creative connective tissue between Influencer and our global social badge partners, including TikTok, YouTube, Pinterest, Snap, Meta, and Twitch. This role sits at the intersection of platform partnership and strategic thinking, working directly alongside platform brand partnership teams to bring unified strategy to life for their proposals, media offerings, and brand initiatives.

The ideal candidate understands social platforms not just as distribution channels but as ecosystems with their own cultural language, ad products, and creative formats. You'll act as an embedded strategic resource, helping platforms package their offerings with a sharper, more complete point of view, whether or not creators are part of the equation. This is a hybrid role that requires equal fluency in platform mechanics, communications strategy, and creative ideation.

3 best things about the job

• Build deep, trusted relationships with the world's leading social platforms, becoming an embedded strategic extension of their brand partnerships teams.

• Shape how major platforms show up to brands, developing the strategic and creative thinking behind high-stakes media proposals.

• Front row seat to an accelerating creator marketing agency

Measures of success - in the first few months, you will have:

• Developed a full understanding of Influencer's offerings and capabilities built for our social platform partners.

• Collaborated proactively with the Global Partnerships team to understand and contribute to global platform partner strategy, approach, and requirements.

• Contributed strategic and creative thinking to live platform media proposals and partner pitches.

• Established a clear point of view on how Influencer adds strategic value within platform-led offerings, with or without creator integration.

• Become a trusted internal resource for platform-specific best practices, ad products, and emerging formats.

Roles & responsibilities:

• Serve as the primary strategic liaison between Influencer and social badge partner brand teams, working hand in hand with our global partnerships team, and the platform's partnership leads on proposals, pitches and strategic delivery.

• Develop unified strategic narratives and creative frameworks for platform-led media proposals, translating platform capabilities into compelling, brand-ready ideas.

• Provide a strategic communications and creative layer within platform offerings, ensuring proposals are grounded in cultural insight and audience understanding, not just media mechanics.

• Partner with internal Creative Strategy, Paid Media, and Insights teams to bring platform-specific thinking into broader agency capabilities.

• Stay ahead of new platform products, ad formats, and feature launches, translating them into actionable strategic opportunities.

• Lead and contribute to platform-specific RFP responses and proactive pitch decks, often under tight client timelines.

• Build and maintain strong working relationships with platform partnership, marketing, and sales teams across multiple regions.

• Present strategic concepts and frameworks confidently to senior platform and client stakeholders.

• Represent Influencer at platform partner meetings, planning sessions, and key industry events.

• Maintain a deep understanding of how brands activate across social platforms and how that informs platform-led media strategy.

What you will need:

• Minimum of 7-9 years experience in a strategy, communications, or creative role, ideally with direct platform or media partnership experience.

• Experience working directly with or within a social platform's brand partnerships, marketing, or agency partnerships team.

• A digital native with deep fluency across Meta, TikTok, YouTube, Snap, Pinterest, and Twitch as both content and media ecosystems.

• Experience building and presenting strategic frameworks and decks for high-stakes proposals.

• Strong understanding of platform ad products, formats, and measurement capabilities.

• Demonstrated ability to translate platform capabilities into brand-relevant strategic narratives.

• Solid communication, organizational, and time-management skills.

• Comfortable communicating with senior stakeholders both internally and externally, including platform partners.

• Ability to manage competing priorities across multiple platform relationships simultaneously.

• High energy and results focused, with both short-term execution and long-term partnership building in mind.

• Collaborative spirit, able to work across many functions and build rapport quickly.

A few of our core benefits:

• Medical Benefits through Insperity

• Wellbeing support including EAP & Mental Health cover

• 401K with match opportunity

• 22 days of Paid Time Off (+ Federal Holidays which can be flexed to your needs)

For more information on our benefits, perks and what makes us unique, please visit our website here

At Influencer, we’re committed to cultivating an environment that promotes diversity, equity and inclusion. We promote DEI in our workplace and are a global community who believe our unique qualities should be celebrated. We want everyone at Influencer to bring their authentic selves to work everyday, irrespective of age, disability (including hidden disabilities), gender, gender identity or gender reassignment, marriage and civil partnership, pregnancy and maternity, race, religion or belief, or sexual orientation. We are committed to embedding Diversity, Equity & Inclusion into everything we do at Influencer, making it part of our culture. All we ask is that you have a passion for Influencer Marketing and a desire to be a part of one of the fastest growing companies within this exciting industry.