Head of Creative Content / Creative Director

Job Description

Job Description

YAMU Media is looking for a Head of Creatives based in the United States to join our leadership team. Please see our job description below and follow the application instructions if interested

Job Title: Head of Creative Content / Creative Director

Why Join YAMU

Most creative leadership roles ask you to manage a team and protect a brand's aesthetic. You oversee quality, run reviews, maintain standards, and present work to stakeholders who evaluate it on how it looks. That is not this role.

At YAMU, you are building the creative function that directly drives revenue for high-growth ecommerce brands. Your department does not support the paid media team -- it partners with it. Your output is measured by ROAS, hold rate, and conversion, not by whether leadership likes how the ads look. You will hire the team, set the testing frameworks, define what winning creative means at scale, and build the infrastructure that produces it.

This is a rare opportunity to build a creative organization from the ground up, with the budget, the data infrastructure, and the talent network to do it right. If you have spent years running other people's creative functions and know exactly how you would do it differently, this is where you prove it.

Job Overview

We are hiring a Head of Creative Content to own the entire creative function at YAMU Media -- from strategy and testing to production and team building.

This is not a creative director role where you oversee aesthetics. This is a revenue-generating leadership role where your department's output is measured by ad performance, not by how good the creative looks. The right person has built creative systems at scale, knows how to produce winning ads across every major format, and has the judgment to know when to produce internally and when to source externally.

You will report directly to leadership and be accountable for the creative output that runs across our brands' paid media campaigns. You will build the team, own the process, develop the testing strategy, and ensure that every piece of creative your department produces is engineered to perform.

Key Responsibilities

• Own the creative strategy across all brand accounts -- define the direction, set the standards, and hold the team to them

• Build, hire, and manage the creative department -- including editors, scriptwriters, designers, and any specialist roles the function requires

• Oversee all creative production from brief to final delivery, ensuring every asset is optimized for performance before it goes live

• Develop and run creative testing frameworks -- structured hypothesis testing across hooks, formats, audiences, and offer angles, with documented learning from every test

• Make the call on when to produce internally and when to source externally -- UGC agencies, VSL creators, street interview vendors, high-production studios -- and manage those vendor relationships when sourcing out

• Establish and maintain a library of winning creative, organized by format, hook type, performance outcome, and brand vertical

• Collaborate with paid media strategists daily -- creative decisions must be informed by what the data is showing in active campaigns

• Present creative strategy and performance insights to brand leadership and internal stakeholders with clarity and confidence

• Set the bar for what good means in this department -- and hold everyone in it to that bar

Must Understand

• Hook rate: what causes someone to stop scrolling and what causes them to keep going within the first two seconds

• Hold rate: how editing, pacing, narrative structure, and visual choices affect how long a viewer stays in the video

• Thumb-stop ratio: how to engineer the opening frame and first second to interrupt autopilot scrolling

• Attention psychology: how the brain processes information in a short-form video environment and how to use that to hold attention longer

• Re-hooks: how to rebuild attention mid-video when drop-off is expected, and when a re-hook is needed versus when the pace is sufficient

• Pattern interrupts: how visual, auditory, and narrative changes reset attention, and how to deploy them without breaking the creative's narrative flow

• Caption strategy: how caption design, timing, and emphasis affect both retention and accessibility -- this is an editorial decision, not a design task

• Buyer psychology: how to sequence pain points, desire, social proof, and urgency to move a viewer from awareness to intent

• Creative testing: how to structure tests that isolate variables so the results are actually readable -- not just running two ads against each other and calling the winner

Creative Formats You Must Command

You have produced winning ads in every format below and can speak to what makes each one work and when to use it:

• UGC: creator-led content that feels native to the platform and drives conversion without feeling like an ad

• Founder content: direct-to-camera from a founder or spokesperson, built around authority and trust

• Testimonials: structured social proof that moves beyond "I love this product" into specific, credible, verifiable claims

• High-production commercials: polished, brand-forward creative for accounts where production value serves the positioning

• Low-production ads: intentionally raw creative that outperforms polished alternatives in certain audiences and offers

• Comedy: humor as a conversion tool -- not for entertainment, but because it creates positive association and lowers purchase resistance

• Persona-specific ads: creative engineered for a specific audience segment, not a broad appeal version of the product

• VSLs: long-form video sales letters structured for retention across extended runtimes

• Problem and solution ads: narrative-driven creative that leads with a pain point, deepens it, and resolves it with the product

• Product demonstrations: showing the product in action in a way that answers the viewer's buying objection before they can form it

• Native social content: creative that is indistinguishable from organic content on the platform and uses that invisibility to drive performance

AI at YAMU

AI is not a bonus skill at this level. We are building AI-native creative infrastructure across the function, and the Head of Creative is the person who designs and runs it. The right candidate is already using AI to accelerate script generation, asset variation, hook testing, brief creation, and creative performance analysis. In your application, describe specifically how you use AI in your creative workflow today. Generic claims will not be considered.

Requirements

• Minimum 5 years in creative strategy and production for paid social advertising, with at least 2 years in a leadership or department head role

• Proven track record of building or scaling a creative department that produced winning ads at volume -- not managing a small team or freelance roster

• Portfolio of winning ads with performance data required -- you must be able to show what your creative produced in terms of revenue, ROAS, and performance benchmarks

• Minimum two case studies demonstrating direct impact of your creative strategy on a high-growth ecommerce brand's paid media performance

• References required -- at least one reference from someone who can speak to your leadership of a creative team and one who can speak to your creative performance results

• Proven experience with Meta advertising creative at scale -- you have managed or overseen creative for accounts spending significant monthly ad budget on Meta

• Experience with high-growth ecommerce brands in a direct-to-consumer context

• Demonstrated ability to build and lead teams -- this is the core of the role, not an add-on

• Existing network of high-performing creative specialists -- editors, scriptwriters, UGC agencies, VSL producers, and external vendors -- that you can activate immediately

• Strong written and verbal communication skills -- you will be presenting to brand leadership and internal stakeholders

• Based in the United States. This role requires US-based presence

Your Attributes

• You have built something before, not just managed it. You know the difference between inheriting a creative function and building one from scratch, and you prefer building.

• You read performance data the way a media buyer does. Hold rate, hook rate, ROAS -- these are not metrics you receive from someone else. They are inputs you use to make creative decisions before anyone asks you to.

• You have strong creative opinions and the results to back them up. You do not lead by consensus. You set the standard, communicate it clearly, and hold the team to it.

• You hire people who are better at their specific craft than you are in that discipline. You are not threatened by that. Iit is how you build a department that wins.

• You understand that speed is a creative discipline. You have built systems that produce volume without sacrificing quality, and you know the difference between a process that scales and one that just looks organized.

• You communicate with paid media strategists as peers. Creative decisions are informed by data. You do not present finished work and defend it -- you use performance signals to shape what gets made next.

• You are energized by building something that does not exist yet. The absence of a playbook is an opportunity, not a blocker.

Bonus Skills

• Experience building creative departments from scratch rather than inheriting an existing team

• Track record of producing creative across multiple brand verticals simultaneously, not just deep expertise in one category

• Experience presenting creative strategy and testing results to board-level or investor-level stakeholders

• Familiarity with TikTok Shop creative formats and how performance editing differs from standard paid social

Salary: negotiable based on experience and demonstrated results. Salaries at YAMU are uncapped and are periodically reviewed and increased based on performance and market conditions.

After six months of employment, you will be eligible for commission , adding an additional layer of financial growth and reward.

About YAMU:

YAMU Media is a US-based demand-generation agency. We work with B2B SaaS companies, ecommerce brands, and local businesses from $1M to $20M ARR. Our services include paid media, SEO, CRO, email marketing, and web development. We are fully remote and operate on EST hours. To learn more about us and our process, please visit our website: yamumedia.com