Marketing Technology & Operations Manager

Job Description

Job Description

Responsibilities

The Marketing Technology & Operations Manager executes the systems, tracking, and processes that power marketing performance, ensuring campaigns are measurable, scalable, and aligned to business outcomes. This role manages marketing technology and tracking across digital, telephony, and CRM platforms, supporting data integrity, enabling analytics, and driving clear visibility into performance to optimize enrollment growth and marketing investment. Through strong technical expertise and operational discipline, this role enables the marketing team to execute efficiently, translating strategy into effective systems, workflows, and actionable insights.

Essential Functions & Responsibilities

Functional Category: Marketing Technology & Data Architecture

Estimated % of Time: 30%

• Implement and execute the end-to-end marketing technology stack, including marketing automation, CRM integrations, analytics platforms, and telephony systems
• Maintain, improve and scale data architecture supporting campaign tracking, source attribution, and reporting accuracy
• Ensure system integration across digital, telephony, CRM, and reporting platforms to enable consistent data flow and visibility
• Work with agency partners to ensure media data integrity
• Identify and implement improvements in system connectivity, automation, and scalability

Functional Category: Attribution, Tracking & Analytics

Estimated % of Time: 30%

• Own the marketing tracking framework, including UTMs, call tracking, and tagging to maintain attribution models across digital, offline, and call-driven channels to measure marketing effectiveness
• Analyze campaign performance, conversion pathways, and user behavior using tools such as Google Analytics and BI platforms

Functional Category: Reporting & Performance Insights

Estimated % of Time: 15%

• Develop reporting dashboards providing visibility into campaign performance, attribution, and lead sources
• Ensure data accuracy, governance, and consistency across all reporting outputs
• Interpret the data to make recommendations to support marketing optimization and strategic decision-making

Functional Category: Asset Management, Updates & Governance

Estimated % of Time: 15%

• Lead governance and lifecycle management of marketing assets, including creation, maintenance, version control, and archival processes
• Ensure compliance with regulatory requirements, including CMS and HPMS submission tracking and documentation
• Maintain standards for asset organization, usage, and compliance, including imagery and documentation requirements
• Creating trackable QR codes and phone numbers to support sales team and marketing initiatives.

Functional Category: Operational Enablement & Execution Support

Estimated % of Time: 10%

• Standardize marketing workflows, processes, and execution frameworks to improve efficiency and consistency cross-functionally and with external marketers

Travel Requirements

Minimal travel, with occasional travel as needed

Qualifications

Required

• Bachelor’s degree in Marketing, Business, Analytics, or related field
• 5–8+ years of experience in marketing operations, marketing technology, or analytics-focused roles
• Strong experience with marketing attribution, campaign tracking, and web analytics (e.g., Google Analytics, HubSpot)
• Experience managing marketing automation platforms and campaign execution workflows (e.g., HubSpot)
• Experience working with CRM systems (e.g., Salesforce, Microsoft Dynamics) and reporting tools such as Power BI
• Proficiency with Microsoft tools and ecosystem (e.g., Excel, Power BI, Dynamics, Teams)
• Experience with call tracking platforms, IVR systems, and telephony infrastructure
• Strong analytical skills with ability to translate complex data into actionable insights
• Experience working cross-functionally with Sales, RevOps, IT, and Finance

Preferred

• Experience in healthcare, value-based care, or highly regulated environments
• Experience with CRM platforms and data integration across marketing and sales systems
• Experience in consumer-facing and multi-location
• Experience with digital asset management platforms and marketing governance processes
• Experience supporting multi-channel campaigns (digital, offline, and call-driven)
• Experience building reporting frameworks and working with BI tools (Power BI, Tableau)

InnovAge Service Standards Requirements

Safety

• Safety- Maintains a safe work place. Reports all unsafe work conditions to supervisor and/or Safety & Loss Control Manager and works in conjunction with supervisor, Safety & Loss Control Manager, and staff to correct unsafe work conditions. Follows and enforces all safety policies.

Accountability

• Commitment – Commits to his/her job and to the success of the company. Continuously puts forth the effort to achieve goals and continuous quality improvement. Degree to which employee goes the extra step to ensure job/task completion. Takes initiative to offer ideas to improve processes or results.
• Cooperativeness – Consistently supports management decisions as demonstrated by his/her actions. Demonstrates a “can do” attitude by responding positively to instructions. Follows instructions and works harmoniously with others to complete the job or task.
• Attendance – Meets or exceeds punctuality and attendance expectations/requirements. Faithfully reports to work and conforms to scheduled work hours. When necessitated, follows call-in procedures and informs others of absences.

Caring

• Customer Service - Embraces the organization's commitment to internal and external customer service and demonstrates a customer-centric approach when interacting with co-workers, participants, clients, and all other business contacts.
• Confidentiality – Maintains confidentiality of employee, participant, and client data/information, and any other sensitive organization information as appropriate.

Integrity

• Adherence to Company Policy – Follows and enforces guidelines as established by policies. Conforms to company and job standards and requirements. Shows respect for others. Acts in the best interests of the company at all times. Serves as an example for others. Conducts business in an ethical fashion.
• Reliability – Completes responsibilities with minimal direct supervision. Follows through with assigned jobs and tasks all the way through completion. Puts forth the effort to achieve goals and objectives under varying circumstances.
• Alignment with Company Goals & Objectives – Supports the organization’s mission, vision, and values and holding self-accountable for applying these principles daily and personally living them when working with co‑workers, participants, clients, and all other business contacts.

Quality

• Quantity of Work / Productivity – Produces at a high volume. Always puts forth the effort to maximize productivity. Meets or exceeds established work deadlines. Engages in a productive work effort whenever possible. Meets goals and objectives.
• Quality of Work – Produces work that is accurate and reliable. Accomplishes work quickly and efficiently. Works in a thorough and organized manner while minimizing down time. Results are consistently within acceptable quality standards.
• Job Knowledge – Demonstrates a thorough understanding of his/her job processes and procedures. Integrates knowledge to efficiently accomplish job requirements. Efficiently uses resources (including staff and management) to obtain additional knowledge.
• Communication – Exhibits good interpersonal skills. Develops and fosters professional relationships with co-workers, participants, clients, and vendors. Keeps others informed as directed by operational demands and need-to-know. Keeps self informed of announcement made via established company venues