Vice President, Decision Science

MissionOne Media is a brand within BarkleyOKRP that combines full-funnel media planning and buying services, CRM, data, analytics, retail media, SEO, and digital experiences.$1 Billion+ in Annual Billings200 Team MembersOur tech stack is powered by Adlucent, the digital performance marketing agency that joined BarkleyOKRP in 2024AsVice President, Decision Science, you will be a key member of theMissionOneMedialeadership team, responsible for shaping and scaling the Analytics practice. You’llhelpdrive the vision for how data and insights are leveraged across the agency—developing innovative measurement frameworks, leading strategic client engagements, and empowering a multidisciplinary team ofdata,analysts andreporting experts. This role is ideal for a strategic, business-minded leader who thrives at the intersection of analytics, marketing, and digital transformation.Key Responsibilities:Oversee the design and execution of cross-channel measurement strategies, including attribution modeling,incrementality, brand lift studies, and testing roadmaps.Holisticmarketingperformance reporting & dashboarding Media measurement vendor evaluation, contracting & budget management Cross-channelresponseanalytics &mediaplanoptimization In-channelresponseattributionanalytics &investmentplanoptimization Ensuring effective data infrastructure and reporting defined as accurate, on-time, completeand supporting client’s unique requirements New Business Development support Serveas a senior strategic advisor to clients, helping them evolve their marketing measurement maturity and drive data-informed decision making.Lead and grow a high-performing analytics team, fostering a culture of innovation, collaboration, and continuous learning.Partner with internal stakeholders—mediastrategy,activation,ad ops, creative—to ensure data and analytics are seamlessly integrated into every stage of campaign development and execution.Maintain a pulse on emerging data privacy regulations, measurement trends, and evolving media technologies.Qualifications:10+ years of experience in marketing/advertising analytics, with a proven track record of leadership at an agency, consultancy, or data-driven organization.Demonstrated success in helping clients take concrete action based on analytics and data and managing client relationshipsExpertisewith analyticsreporting and data platformsTableau, SQL,AdverityStrong understanding of data and ad tech ecosystem, with a focus on digital environment.Media platforms (Meta, Google, DSPs), marketing automation tools, and third-party research providers (e.g., Nielsen,Circana,Dynata).Strong leadership, mentorship, and change management skills.Experience managing multi-functional teamsStrong project management skills and the ability to simultaneously lead multiple ongoing project streams Advanced critical thinking skills in using data and analysis to develop logic-driven point of views and insights Strong communication skills to convert complex analytical processes into easily digestible messaging, both verbally and in writing and with an attention to detail The annual gross basesalaryrange is $160,000 - $220,000 USD. This rangerepresents the anticipated targetsalaryrangefor this position. Actual salaries will vary and are based on factors such as a candidate’s qualifications, skills, and geographic location.Salaryis one component of BarkleyOKRP's total compensation package, which includes multiple health insurance options, flexible PTO, life insurance, and 401K.BarkleyOKRP’s Commitment to Diversity, Equity, Inclusion + BelongingAt BarkleyOKRP, DEI+B drives work that matters. We believe people and creativity are made of the same substance, and when every perspective is valued, the impact is stronger. We build belonging as a business strategy, power inclusive creativity that delivers measurable results, and hold ourselves accountable as a B Corp committed to progress over performative intent. When people are valued, the work carries greater impact.