Senior Social Media Manager

Social Content Lead, Publishing & ProgrammingFrida is seeking a Social Content Lead, Publishing & Programming to join our Content & Social team. Reporting to the Senior Director of Content & Social Strategy, this person owns the operational system behind social: publishing, programming, calendars, campaign execution, creator/UGC intake, reporting, asset routing, and always-on content planning. The Social Content Lead, Publishing & Programming will thrive in a dynamic, fast-paced, and entrepreneurial environment.Responsibilities to include:Own and manage social publishing calendars across Frida Baby, Frida Mom, Frida Fertility, Frida Kids, and future brand extensionsTranslate business priorities, launches, campaigns, retail moments, partnerships, cultural moments, and audience insights into social programming plansDevelop monthly, quarterly, and campaign-level programming plansBuild and maintain recurring content franchises, series, and editorial formatsEnsure content is distributed strategically across channels based on platform-specific behaviorsManage publishing cadence and channel health across all owned social platformsEnsure Frida never goes dark or operates without a clear 30-day content planContent Strategy ExecutionPartner with the Senior Director of Content & Social Strategy to execute channel strategiesTranslate social strategy into weekly and monthly publishing plansBuild content calendars around category moments, product stories, launch priorities, creator content, community insights, and performance learningsHelp identify new content opportunities based on audience behavior, platform trends, cultural signals, and business prioritiesCoordinate launch and campaign execution so every product gets its own story, world, and content mixPartner with Creative and Production teams to ensure content aligns with channel objectivesHelp create repeatable systems for serialized formats, recurring franchises, and always-on social storytellingCreator, UGC & Asset FlowPartner with the social, influencer, creator, PR, and brand teams to organize creator, influencer, UGC, internal content, and campaign assets into one unified calendarRoute assets between creative, copy, design, video, creator, influencer, and brand teamsHelp prioritize content opportunities across launches, retail moments, partnerships, activations, creator programs, and campaignsEnsure every content input has a clear role in the broader publishing systemPerformance & OptimizationOwn Dash Social publishing, tagging, reporting, and performance recapsMonitor content performance and identify actionable insightsAnalyze engagement, retention, saves, shares, watch time, audience growth, and channel healthContinuously optimize publishing strategies based on platform signals and audience behaviorProvide weekly and monthly reporting with clear recommendationsIdentify content gaps, operational blockers, and opportunities to move fasterContent Hygiene & SystemsHelp build content hygiene systems, including tagging, archiving, playlisting, highlights, and digital footprint cleanupSupport social listening workflows and ensure audience insights are fed back into programmingMaintain strong visibility across what is live, what is scheduled, what is in development, and what is missingCreate scalable workflows that allow the team to operate with speed, consistency, and clarityCross-Functional CollaborationPartner with Brand Marketing, Creative, Influencer, PR, Paid Media, Analytics, E-Comm, and Product Marketing teamsEnsure social content supports broader business, launch, retail, campaign, and marketing objectivesAct as a key stakeholder in social planning discussionsHelp Frida operate with the rigor of a modern digital publisher rather than a traditional brand social teamWhat You Will Need4–7+ years in social media, editorial content, content operations, audience development, editorial programming, or social productionExperience inside a fast-paced social-first brand, media company, publisher, sports team, creator studio, entertainment brand, or culturally relevant consumer brandStrong experience managing publishing calendars and social workflows across multiple platformsExperience analyzing performance data and translating insights into actionExperience with Dash Social, Sprout, Asana or similar toolsExperience working with creator, influencer, or UGC content is strongly preferredBonus if they have experience in sports, entertainment, beauty, parenting, lifestyle, CPG, wellness, or creator-led brandsAbility to work in a fast-paced environment in which requirements & priorities constantly changeExcellent written and verbal communicationConsumer obsessed and possess strong consumer understandingExcellent communicator with strong written, verbal, and presentation skillsAbility to manage multiple projects at once and strong organizational skillsProactive; can operate autonomously, but also collaboratively as part of a teamWho You Will Work WithFrida is an organization that values collaboration and community. As the Social Content Lead, Publishing & Programming, you will work closely with Brand Marketing, Creative, Influencer, PR, Paid Media, Analytics, E-Comm, and Product Marketing teams.Our Ways of WorkingFrida HQ is located in Miami, Florida and approved roles have the flexible option to work remotely both Mondays and Fridays with the benefit of connecting in person Tuesdays - Thursdays.Why You Will Love Working at FridaWe offer a comprehensive and thoughtfully designed benefits package to support our employees:Robust health benefits including:Comprehensive medical, vision, and dental plan optionsEmployer paid life insuranceSupplemental insurance options including Accident Insurance, Short-Term Disability and Long-Term Disability, Cancer Coverage, and moreFSA & HSA401k matching up to 4% with immediate vestingGenerous paid time off program including elective PTO days, federal holidays, sick/wellness days, floating holidays, and a birthday day off!Pregnancy and parental leaveWeekly wellness programming in-officeDog friendly office - feel free to bring your best buddy with you to work!Learning & development opportunities for professional and personal growthCompany-wide events & outings. Team engagement is at the center of our culture. This ranges from small department-specific teambuilding or informal outings to our annual Fam Jam family carnival that celebrates the people in your life who support you in bringing your best self to work each day. We also host an annual Day of Service to support our local Miami community, and provide a variety of volunteer opportunities throughout the year that support our mission to serve parents and children.Exclusive employee product discountsEEOFrida provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected Veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.Privacy PolicyBy applying for this position, you acknowledge and understand that your information will be used as described in Frida's Job Applicant Privacy Policy: and Third-Party SubmissionsPlease note this is a direct search led by Frida. Applications from agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes.Fraud DisclaimerFridababy LLC will never request personal information (i.e. Social Security number, bank account, or payment of any kind) during the application or recruitment process. Fridababy LLC will only contact you through verified methods, not unofficial platforms such as WhatsApp, Telegram, or personal email accounts. All legitimate communication will come from an official @frida.com or @fridababy.com email address