Social Media Manager

Job Description

Job Description

Social Media Manager

Salary Range ($70-80k)

Tell Stories That Change Lives.

At Pinnacle Treatment Centers, we're not just building a brand. We're helping people find hope, healing, and recovery.

As one of the nation's leading providers of substance use disorder treatment, Pinnacle serves thousands of patients daily through a network of more than 130 locations across nine states. Our mission is to make recovery possible by transforming lives, communities, and the families we serve through treatment that works.

We're looking for a creative, strategic, and data-driven Social Media Manager to help bring that mission to life across our digital channels.

If you're passionate about social storytelling, audience engagement, content strategy, brand development, and creating meaningful content that makes a real impact, we'd love to meet you.

Why This Role Matters

Every post, video, patient success story, teammate spotlight, and community outreach campaign has the power to inspire someone to take the first step toward recovery. As Social Media Manager, you'll be the voice behind one of the most meaningful healthcare brands in the country. You'll help tell the stories of recovery, celebrate the people making a difference, grow our national digital presence, and strengthen engagement with patients, families, teammates, referral sources, and community partners. This is a unique opportunity to combine creativity, strategy, analytics, and purpose-driven work in a role where your contributions directly support life-changing outcomes.

What You'll Do

As Pinnacle's Social Media Manager, you will lead the strategy, execution, and ongoing growth of the organization's social media presence across multiple platforms, including:

• LinkedIn
• Facebook
• Instagram
• TikTok
• X
• YouTube

Social Media Strategy & Brand Growth

• Develop and execute enterprise-wide social media strategies that align with organizational goals.
• Create campaigns that increase brand awareness, audience engagement, and community impact.
• Strengthen Pinnacle's position as a leader in addiction treatment and behavioral healthcare.
• Support brand consistency and messaging across all social channels.

Content Development & Storytelling

• Lead development and execution of the editorial calendar.
• Collaborate with facility leaders, community relations teams, and marketing partners to identify compelling stories from across the organization.
• Create content that highlights patient success, teammate impact, clinical expertise, community partnerships, and organizational growth.
• Develop content around healthcare awareness initiatives, industry trends, recognition events, and company milestones.

Community Engagement

• Monitor and respond to comments and messages.
• Foster meaningful online conversations and engagement.
• Help strengthen Pinnacle's relationships with patients, families, teammates, and local communities.
• Build partnerships with influencers, advocates, and industry stakeholders.

Analytics & Performance

• Define and track key social media performance indicators.
• Analyze campaign performance and audience insights.
• Provide data-driven recommendations for continuous improvement.
• Measure engagement, follower growth, reach, and campaign effectiveness through reporting and dashboards.

Executive & Thought Leadership Support

• Increase visibility and engagement for Pinnacle leadership social media profiles.
• Develop content strategies that elevate executive thought leadership and organizational influence.
• Support initiatives that strengthen Pinnacle's reputation and digital footprint.

What We're Looking For

Required Qualifications

• 3+ years of social media management experience with a proven track record of successful campaigns.
• Experience managing multiple social platforms simultaneously.
• Strong understanding of content strategy, audience engagement, and social media analytics.
• Exceptional communication, project management, and organizational skills.
• Ability to work both independently and collaboratively in a fast-paced environment.
• Experience developing content calendars and measuring campaign performance.

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of social media management experience.
• Healthcare, behavioral health, or mission-driven brand experience.
• Experience supporting executive social media engagement and thought leadership initiatives.

The Ideal Candidate

• Equal parts strategist and creator.
• Passionate about digital storytelling.
• Comfortable interpreting analytics and making data-driven decisions.
• Naturally curious about emerging social trends and platform updates.
• Skilled at turning complex topics into engaging content.
• Energized by meaningful work that creates positive impact.
• Excited to build and grow a national healthcare brand.

Why Join Pinnacle Treatment Centers?

Make an Impact

• Your work will help connect individuals and families with treatment, support, and recovery resources that can change lives.

Grow Your Career

• Join a growing organization with a national footprint and opportunities to influence enterprise-level marketing initiatives.

Be Part of Something Bigger

Work alongside teammates who are united by our core values:

• Compassion
• Accountability
• Respect
• Ethics

Bring Creativity to Purpose-Driven Work

• Help tell authentic stories of hope, resilience, recovery, and community transformation.

Influence a National Brand

• Take ownership of social media strategy for one of the largest substance use disorder treatment organizations in the United States.

If you're looking for more than likes, impressions, and follower counts, and you want your work to help people find hope, healing, and recovery, we encourage you to apply today.

Together, we can make recovery possible.