Digital Marketing Lead

AAA Central Penn

Digital Marketing Lead

Are you part strategist, part data detective, and part creative marketer? Do you love turning insights into impact, and leading a team along the way? If so, AAA Central Penn is looking for a Digital Marketing Lead to help shape and optimize our digital strategy across channels.

In this role, you'll be a key member of our Marketing team, owning digital marketing strategy, analytics, SEO, and website support, all while partnering with teams across the organization to ensure our campaigns are delivering real, measurable results.

What You'll Do

Bring bold ideas to life by dreaming up, launching, and fine-tuning digital and social campaigns from start to finish
Dive into data (hello, GA4!) and turn numbers into meaningful insights that guide smarter marketing decisions
Be the go-to SEO champion - spotting trends, uncovering keyword opportunities, and keeping our content competitive
Collaborate with teams across the organization (and awesome agency partners!) to create campaigns that truly shine
Help keep our digital home fresh and functional with website updates, landing pages, testing, and optimization
Lead, inspire, and support your team - celebrating wins, encouraging growth, and keeping creativity flowing

What You'll Bring

3–5 years of hands-on digital marketing experience (bonus points for leadership experience!)
Confidence navigating GA4, Adobe Analytics, Google Ads, and SEO best practices
Love for social media advertising across platforms like Facebook, LinkedIn, Instagram, TikTok, and beyond
A passion for data - you enjoy uncovering insights and putting them into action
Experience working with WordPress or similar content management systems
Clear communication skills, strong organization, and a collaborative, team-first mindset

We're more than just roadside assistance, we're a community. Join us and enjoy a culture that values innovation, collaboration, and fun. Plus, you'll have opportunities to grow your career while making a real difference for our members.

Comprehensive benefits package
Paid Time Off
401k with company match
Free AAA Premier membership
Travel Discounts
Tuition reimbursement
Opportunities for growth

Ready to bring your energy and expertise to our team? Apply today and let's make marketing magic together!

Apply

Vacancy posted 3 days ago

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