Head of Growth

A profitable, bootstrapped jewelry and activewear brand is hiring a Head of Growth to build its paid acquisition, retention, and measurement engine from the ground up. About A profitable, bootstrapped jewelry and activewear brand This company is the largest jewelry seller on both Amazon and TikTok Shop, moving around 9 million units a year, profitably and without ever raising outside capital. Think of it as the Kirkland Signature moment for jewelry: strong quality, priced right, and category recognition that competitors running twice the price still can’t touch. The brand is heading into a new growth phase, expanding into retail and building out its own direct site, alongside a growing activewear line. That means real room to build here, not just maintain what already exists. Role Overview The company is building its paid, retention, and measurement engine from zero, and this role owns that build: standing up paid acquisition, retention, CRO, and measurement, then hiring the team to run it. You will own the P&L and report directly to the CEO. Early on you’re hands-on, running paid media and lifecycle yourself, then hiring a team to lead as the engine scales past you. Base salary: $180,000 to $250,000 plus performance bonus. What You’ll Do Revenue ownership: Own the P&L, set the acquisition and retention budget, and build the reporting that connects spend to revenue. Paid acquisition: Launch and scale paid from zero across Meta, Google, TikTok, and Amazon, owning ROAS, CAC, and spend efficiency by channel. Category economics: Set and hold separate LTV:CAC and efficiency targets across jewelry and activewear. Retention and lifecycle: Own email, SMS, and loyalty as core revenue drivers, building the flows and segmentation that grow repeat purchase rate and LTV. Measurement strategy: Build and run incrementality testing, MTA, and MMM in partnership with the data team, since none of that exists today. Team building: Hire and lead the specialists who run paid, creative, lifecycle, and CRO as the function scales past you. CRO and content: Direct the external CRO agency’s on-site testing across PDP, landing pages, cart, and checkout, and build scalable content systems that feed paid media. AI and vendor management: Rebuild campaign management, reporting, and optimization workflows using AI tools and automation, and direct external agency and vendor partners, coordinating with the in-house creator and social commerce team where paid and creator-driven revenue overlap. Who You Are 7 to 10 years in growth or performance marketing at a DTC or consumer brand, with in-house and fashion experience valued well above agency-only backgrounds. Direct experience standing up a paid acquisition engine from zero, not just optimizing one someone else already built. Hands-on, current expertise across Meta Ads Manager, Google Ads, TikTok (including TikTok Shop), Amazon Ads, AppLovin, and Snapchat. Fluent in retention tooling and attribution and analytics platforms. Deep knowledge of incrementality testing, MTA, and MMM. A track record of hiring and developing a team from scratch, not just running one you inherited. Thinks in unit economics and contribution margin first. This role is ideal for a builder who wants to own a real P&L from day one, not inherit someone else’s playbook. #J-18808-Ljbffr