Senior Media Buyer

Senior Media Buyer (Meta Paid Social) – Remote

Position Type: Full-Time, Remote Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring an experienced Senior Media Buyer to lead the strategy, execution, and optimization of paid social campaigns across multiple client accounts.

This is a senior, hands-on role where you'll own the full lifecycle of Facebook and Instagram (Meta) advertising campaigns—from campaign planning and creative strategy to optimization and scaling. You'll collaborate with clients and internal teams to improve campaign performance, lower acquisition costs, and maximize return on ad spend (ROAS).

If you're passionate about performance marketing, enjoy testing new ideas, and thrive on delivering measurable business results, this role is a strong fit.

What You'll Own

Campaign Strategy & Management

• Build, launch, and manage Meta advertising campaigns from strategy through execution.
• Manage multiple client accounts while ensuring each campaign achieves performance goals.
• Optimize:
• Campaign structures
• Audiences
• Placements
• Bidding strategies
• Budgets
• Scale high-performing campaigns while maintaining profitability.

Performance Optimization

• Monitor campaign performance daily.
• Analyze key metrics including:
• Cost Per Lead (CPL)
• Cost Per Acquisition (CPA)
• Return on Ad Spend (ROAS)
• Click-Through Rate (CTR)
• Cost Per Click (CPC)
• Conversion Rate
• Test:
• New audiences
• Offers
• Ad creatives
• Landing pages
• Campaign strategies
• Continuously optimize campaigns to improve lead quality and reduce acquisition costs.

Creative Strategy

• Develop creative concepts, messaging, and campaign angles.
• Write detailed creative briefs for designers and video editors.
• Collaborate with creative teams to produce high-performing advertisements.
• Analyze creative performance and recommend ongoing testing opportunities.

Client Communication & Reporting

• Present campaign performance updates to clients and internal stakeholders.
• Prepare performance reports with actionable recommendations.
• Recommend strategies to scale successful campaigns and improve underperforming accounts.
• Build strong client relationships through proactive communication and strategic guidance.

Growth & Innovation

• Stay current with Meta platform updates and advertising best practices.
• Identify opportunities to improve campaign efficiency and results.
• Test new automation tools, optimization techniques, and advertising strategies.
• Contribute ideas that improve agency performance and client outcomes.

What Success Looks Like

• Campaigns consistently meet or exceed performance goals.
• Advertising budgets scale profitably while maintaining strong ROAS.
• Acquisition costs decrease through continuous optimization.
• Clients receive strategic recommendations backed by data.
• Creative testing drives measurable campaign improvements.
• Client satisfaction and long-term retention remain high.

What Makes You a Strong Fit

• You combine creativity with strong analytical thinking.
• You enjoy testing, learning, and optimizing campaigns.
• You can confidently manage multiple client accounts simultaneously.
• You make decisions based on data rather than assumptions.
• You communicate campaign performance clearly to clients and internal teams.
• You thrive in a fast-paced, remote environment where ownership matters.

Required Experience & Skills

Experience

• 3+ years of hands-on experience managing Meta (Facebook & Instagram) advertising campaigns.
• Proven experience managing $10,000+ per month in advertising spend.
• Experience managing five or more client accounts simultaneously.
• Strong knowledge of:
• Meta Ads Manager
• Meta Business Manager
• Meta Pixel
• Conversion API (CAPI)
• Event Tracking
• Experience optimizing campaigns for:
• Lead Generation
• Customer Acquisition
• Strong analytical skills with the ability to interpret campaign data and make optimization decisions.
• Experience developing creative strategies and writing detailed creative briefs.
• Excellent written and verbal English communication skills.
• Ability to work independently in a fast-paced remote environment.

Nice to Have

• Experience using:
• GoHighLevel (GHL)
• Close CRM
• Similar CRM platforms
• Experience working in a digital marketing agency.
• Familiarity with:
• Landing Page Optimization
• Conversion Rate Optimization (CRO)
• Experience using AI tools to improve campaign performance and creative workflows.
• Experience working with U.S.-based clients.

Tech Stack

• Meta Ads Manager
• Meta Business Manager
• Meta Pixel
• Conversion API (CAPI)
• GoHighLevel (GHL)
• Close CRM
• Google Analytics
• Google Workspace
• AI productivity tools (ChatGPT, Claude, Microsoft Copilot, or similar)

What a Typical Day Looks Like

• Review campaign performance dashboards.
• Monitor spend, ROAS, CPA, CPL, and conversion metrics.
• Optimize audiences, creatives, placements, and bidding strategies.
• Develop creative concepts and collaborate with designers.
• Meet with clients to discuss campaign performance and recommendations.
• Launch new campaigns and A/B tests.
• Analyze results and implement optimization strategies.
• Stay informed on Meta platform updates and emerging advertising trends.

In short: You'll own the strategy, execution, optimization, and scaling of Meta advertising campaigns, helping clients achieve measurable business growth through data-driven paid social marketing.

Key Metrics for Success (KPIs)

• Return on Ad Spend (ROAS).
• Cost Per Acquisition (CPA).
• Cost Per Lead (CPL).
• Click-Through Rate (CTR).
• Conversion Rate.
• Client retention and satisfaction.
• Campaign scalability and profitability.
• Creative testing performance.

Why This Role Stands Out

• Lead high-impact Meta advertising campaigns for