Strategic Marketing Manager
Korn Ferry
We are partnering with a global industrial manufacturing organization seeking an experienced Strategic Marketing Manager to lead a Marketing team. This individual will play an important role in developing and executing strategic marketing initiatives across domestic and international markets. The position will work closely with sales, product management, business leadership, and global teams to identify market opportunities, strengthen competitive positioning, support product and commercial strategies, and drive growth. This is an excellent opportunity for a strategic, commercially minded marketing professional who enjoys working across functions and geographies within a B2B industrial environment. Key Responsibilities Develop and execute strategic marketing initiatives aligned with broader business objectives. Conduct market, customer, and competitive analysis to identify trends, opportunities, and areas for growth. Develop go-to-market strategies , including market segmentation, targeting, positioning, and value propositions. Partner closely with sales and product management teams to support commercial and product strategies. Lead and support marketing initiatives associated with existing and new products. Collaborate with international and cross-functional teams to ensure alignment of marketing strategies across markets. Support brand positioning and broader marketing communications initiatives. Develop strategies and programs that support lead generation and commercial growth. Manage marketing and product-related projects from strategy through execution. Monitor market activity and competitive developments to help inform strategic business decisions. Qualifications 9+ years of marketing experience , ideally within an industrial manufacturing, engineered products, or B2B environment. Experience in strategic marketing, product management, and/or international marketing . Strong understanding of market segmentation, targeting, positioning, competitive analysis, and go-to-market strategy . Experience collaborating with sales, product management, and other commercial functions. Experience working across international or cross-cultural teams . Strong project management, communication, and organizational skills. Bachelor’s degree in Marketing, Business, or a related discipline. Advanced degree preferred. Ideal Candidate The ideal candidate is a strategic thinker who can translate market and customer insights into actionable commercial strategies. They are comfortable operating in a global, cross-functional environment and can move effectively between high-level strategy and hands-on execution. Candidates with experience marketing industrial, technical, engineered, or manufactured products will be particularly relevant. #J-18808-Ljbffr Korn Ferry
$105.79k - $141.05k
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$187.5k - $213.5k
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