Lead Generation Coordinator

Locations 6700 Port Road, Groveport, OH, 43125, US (On-site) Job Category Corporate: Individual Contributors Job Description The Driver Recruitment Marketing Coordinator supports the execution of day-to-day marketing activities aimed at attracting and engaging CDL drivers and other fleet talent pools. They focus on tactical execution, including posting jobs, managing recruitment outreach campaigns, and supporting social media and digital marketing efforts. They work closely with Fleet Recruiting, corporate Talent Acquisition, and Marketing teams to ensure job opportunities are effectively promoted across multiple channels and remain brand aligned. The ideal candidate is detail-oriented, creative, and comfortable working in a fast-paced, high-volume environment. Responsibilities: Post and maintain driver job listings across major job boards, social media, and niche websites. Execute CDL driver sourcing efforts, including resume searches, database sourcing, and outreach. Support bulk outreach and drip campaigns (email and/or text) to engage prospective drivers. Assist in creating and updating recruitment marketing content, including job ads, emails, and social posts. Develop basic graphic assets and marketing copy to support recruitment campaigns. Monitor job postings and campaigns to ensure accuracy and consistency across platforms. Execute paid search and social media campaigns in support of recruitment efforts. Track and report on basic campaign performance metrics (e.g., clicks, applications, open rates). Manage and update job feeds and assist in troubleshooting posting issues. Coordinate with vendors and job boards to ensure job visibility and performance. Support social media efforts by scheduling and posting recruiting-related content. Assist with employer brand project initiatives related to driver and corporate recruiting. Maintain marketing assets and materials in support of recruitment teams. Support recruiting and marketing teams with ad hoc creative projects and campaign execution. Maintain supervision of inventory for employee clothing, gifts, and promotional items for job fairs, engagement events, etc. All other duties as assigned to meet evolving business needs. Qualifications: Education: Undergraduate degree in Marketing, Communications, Business, or related field from an accredited college or university. Experience: Prior experience in marketing, recruiting, or communications preferred (internships included). Strong written communication skills with the ability to create clear, engaging content. Experience or familiarity with social media platforms and job boards (Indeed, Facebook, etc.) Basic understanding of digital marketing concepts (email campaigns, social media, online ads, conversion rates/performance). Detail-oriented with strong organizational and time management skills. Proficiency in Microsoft Office; familiarity with design and digital asset tools (Canva, Adobe Creative Suite, etc.) Working experience with Google Analytics and other web analytics tools preferred. Previous experience with social and email tools such as Hootsuite and Constant Contact, marketing automation, and/or web development preferred. Awareness of industry benchmarks, best practices, market trends, competitor activity analysis and brand reputation/sentiment analysis. Demonstrated discretion and confidentiality in handling and protecting sensitive information. Technical: Proficient with common office technologies, including Windows PCs, Microsoft O365 (Outlook, Word, Excel, PowerPoint, etc.) and web conferencing (Teams, Zoom, Webex, etc.) Environment: Comfort commuting to/from and working in a 100% on-site setting (listed in this posting), with travel for related meetings/events.

WHAT WE OFFER

Compensation: Competitive base pay based on experience, industry/geographic benchmarks and internal equity. Some positions may be eligible for incentive pay programs and/or equity-based incentives. Pay ranges published on job boards are not provided nor verified by the Company. Health: Medical and Pharmacy insurance; Health Savings Account (HSA); Vision; Dental; Life and Disability; Critical Illness; Accident Indemnity; Hospital Indemnity; On-demand telehealth via Teladoc; Employee Assistance Program (counseling and financial/lifestyle coaching). Wealth: 401(k) retirement savings plan with employer match; Employee stock purchase program; Flexible Spending Account (FSA); Commuter Benefits; LegalEASE legal coverage. Time: 7 paid holidays and generous Paid Time Off (PTO) tiers ranging from 10–25 days annually. Culture: A collaborative, transformation-driven, solutions-first environment full of "can do" attitude and "will do" work ethic.

ADDITIONAL INFORMATION

Agencies: The Company does not accept unsolicited outreach from third parties. Absent an agreement signed by internal Talent Acquisition and Procurement, and a documented request from Talent Acquisition to submit candidates for a specified requisition, we will not approve payments to any third party. Work Authorization: Within the United States, the Company is an E-Verify employer. Unless otherwise indicated, U.S.-based workers must be legally authorized to work in the U.S. without sponsorship, including but not limited to F-1, H-1, H-2, L, J, and TN visas, etc. Diversity, Equity and Inclusion (DEI): The Company is proud to be an equal opportunity employer . Applicants will be considered without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, marital status, disability, gender identity or veteran status. Reasonable Accommodations: Physical/mental requirements are listed only to identify where potential accommodations may be needed, not as qualification standards. In compliance with applicable laws and regulations (including ADA, ADEA, and FMLA), accommodations may be available to qualified individuals unable to perform essential duties without them. Additional requirements may apply to meet legal, regulatory, and Company standards. Recruitment Fraud: We will only contact you from @forwardair.com or @omnilogistics.com emails (system messages may come from @workflow.email.us-phoenix-1.ocs.oraclecloud.com). If reached via Indeed or LinkedIn, verify recruiters by reviewing their LinkedIn profiles. We will never request sensitive personal information outside secure systems, nor ask for purchases. Report suspected scams to the Federal Trade Commission and your state Attorney General . #J-18808-Ljbffr Forward Air Corp.