Digital Experience Marketing Manager

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Job Description:

Summary

The Digital Experience Marketing Manager will lead the design, build, and launch of a unified, modern customer‑facing brand experience across UPS Digital’s Secure Commerce and Digital Solutions portfolio. This role is responsible for creating a new digital channel and customer onboarding experience, overseeing the full strategy, execution, and optimization across customer‑facing websites and digital engagement platforms. The Digital Experience Marketing Manager ensures a digital‑first experience that strengthens brand consistency, expands customer traffic, and optimizes destination‑site performance to unlock new digital revenue opportunities for UPS Digital.

Impact of the Role

This position will be a critical driver of the UPS Digital brand transformation. The manager ensures our digital presence meets modern customer expectations, delivers seamless engagement pathways, and fuels long‑term traffic and revenue growth.

Key Responsibilities

• Lead the end‑to‑end design, development, and rollout of a unified digital brand experience across the UPS Digital ecosystem.

• Serve as the primary owner for agency and vendor management, including design and creative partners.

• Oversee and evolve the digital experience tech stack, including CMS, content personalization, Adobe Suite, Adobe Experience Manager (AEM), Adobe Journey Optimizer, Analytics, and experimentation tools, ensuring scalable, modern, and intuitive customer experiences.

• Define and direct the digital communications strategy while managing all customer-facing web experiences, including content strategy, UX, navigation, and engagement pathways designed to support acquisition, onboarding, and ongoing customer engagement.

• Drive high-volume customer traffic growth across owned, earned, and paid channels as well as AEO and SEO, to scale onsite engagement.

• Collaborate cross-functionally with Product, IT, UPS Brand, UPS Digital Experience, Engineering, and Marketing teams to ensure alignment and seamless execution of digital experience initiatives.

• Collaborate with Marketing Operations team to build and maintain measurement frameworks to generate data-driven insights that continuously improve site performance, engagement, and conversion outcomes.

• Ensure creative and messaging alignment across all digital touchpoints to maintain a cohesive brand presence.

Qualifications

• Bachelor’s degree in Marketing, Digital Communications, Business, UX, or related field; Master’s preferred.

• 5+ years of experience in digital marketing, digital experience design, or online communications.

• Proven experience managing external digital agencies, design firms, and technology vendors.

• Hands‑on experience with Adobe Suite, Adobe Experience Manager (AEM) or similar enterprise CMS platforms.

• Strong understanding of UX/UI principles, digital performance analytics, and customer engagement strategies.

• Demonstrated ability to lead large‑scale digital initiatives with measurable growth outcomes.

• Exceptional communication, relationship building, and project management relationship‑building skills, and project management skills.

This is a hybrid position which requires being in office at our Alpharetta, Georgia, location 3 days a week.

Employee Type:

Permanent

UPS is committed to providing a workplace free of discrimination, harassment, and retaliation.

Other Criteria:

UPS is an equal opportunity employer. UPS does not discriminate on the basis of race/color/religion/sex/national origin/veteran/disability/age/sexual orientation/gender identity or any other characteristic protected by law.

Basic Qualifications:

Must be a U.S. Citizen or National of the U.S., an alien lawfully admitted for permanent residence, or an alien authorized to work in the U.S. for this employer.