CRM Advertising Strategist

CRM Advertising Strategist A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people. Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future‑proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever‑changing landscape and the need for fluid thinking is just part of our problem‑solving nature. Which means we’re untethered from any specific medium or method we go where ideas will work best. Overview We are looking for a Strategist who is adept in CRM and experience marketing, with a strong ability to synthesize complex inputs into clear, actionable strategic narratives. This role will support internal and external strategy discussions, with a focus on audit work, analysis, creative brief development, and strategic storytelling. The Strategist will contribute across multiple product lines and go‑to‑market executions, helping translate data, insights, and stakeholder inputs into clear, strategic direction. This is a cross‑functional role that plays a critical part in connecting performance insights, customer behavior, and lifecycle strategy across CRM channels. Responsibilities Conduct deep‑dive audits across CRM channels (email, SMS, push, digital) to identify opportunities and gaps Analyze performance data and translate findings into actionable insights Connect individual campaign performance to broader customer lifecycle impacts Synthesize inputs from briefs, audits, data, and stakeholder feedback into clear strategic recommendations Package complex ideas into simple, compelling narratives for internal and client audiences Develop structured presentations that clearly communicate strategy and insights Support the development of lifecycle strategies across CRM touchpoints Develop creative briefs that help translate strategy into compelling creative output Identify upstream and downstream impacts of campaigns within the customer journey Bring a holistic view of how programs connect across channels Support the broader strategy team on high‑priority initiatives, including audits and deep dives Flex across brands and workstreams to support evolving team needs Collaborate with cross‑functional teams to ensure alignment between strategy and execution Qualifications Strong analytical mindset with the ability to interpret performance data and identify trends Demonstrated ability to synthesize complex inputs into clear, structured outputs Strong storytelling and presentation skills, including building decks and framing narratives High level of curiosity and a proactive approach to problem solving Comfort with emerging AI tools and the ability to apply them thoughtfully to research, analysis, and content development Working knowledge of CRM channels, including email, SMS, push, and digital Understanding of customer lifecycle strategy and journey orchestration Familiarity with marketing technology ecosystems (e.g., ESPs, CDPs, messaging platforms) Ability to interpret basic engagement and performance metrics Agency experience strongly preferred, particularly in fast‑paced and ambiguous environments Be comfortable operating in ambiguity and identifying next steps without rigid direction Demonstrate strong curiosity and go beyond surface‑level analysis Be able to take large volumes of information and simplify it into clear outputs Be a strong communicator who can translate analysis into strategic recommendations Be comfortable supporting multiple workstreams and shifting priorities as needed Be adept at navigating complex, matrixed organizations and building alignment across cross‑functional stakeholders to drive initiatives forward effectively Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances. All your information will be kept confidential according to EEO guidelines. Compensation Range: USD $66,120.00 - USD $101,790.00/Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. #J-18808-Ljbffr Prodigious Worldwide