SEO Specialist

Job Description

Job Description

Search Performance Specialist

Job Type: Full-time, exempt

Location: McLeansville, NC (On-site)

Schedule: Monday – Friday, 8:00 a.m. - 5:00 p.m.

We’re looking for a Search Performance Specialist to support Replacements’ paid and organic search programs. This role works closely with our paid media agency and internal teams, including Ecommerce, Analytics, and Technology, to help improve search visibility, customer acquisition, and website discoverability.

This is an early-career role with a clear growth path. You’ll start by coordinating with our paid media agency, supporting foundational SEO work, monitoring performance, and compiling regular search reporting. Over time, the role will expand into more advanced SEO and AI-driven search initiatives as knowledge and experience grow.

The ideal candidate is analytical, detail-oriented, intellectually curious, and eager to learn how customers discover and engage with brands through search. This is a great opportunity for someone who wants hands-on experience across paid search, SEO, ecommerce, and emerging AI-driven search experiences.

This role is based in our McLeansville, NC office. We are primarily seeking candidates in the Greensboro/Triad area. We will consider strong candidates from outside the area, but relocation assistance will not be available.

• Serve as the day-to-day point of contact with our paid media agency, sharing business priorities, promotions, seasonal goals, and product visibility needs.

• Review agency reports and monitor paid search performance across platforms such as Google Ads, Microsoft Ads, or similar digital advertising platforms.

• Track core search metrics including spend, CTR, CPC, ROAS, organic traffic, keyword rankings, and budget pacing using agency reports, Google Analytics 4, Google Search Console, and SEO tools.

• Compile regular search performance summaries with key trends, anomalies, questions, and recommended follow-up items for review with your manager.

• Identify and recommend on-page SEO improvements, including metadata, title tags, internal linking, keyword research, and content structure.

• Monitor Google Search Console for crawl errors, indexing issues, ranking changes, and other site health indicators.

• Research keywords to identify opportunities to improve organic visibility for product, category, and content pages.

• Partner with Ecommerce, Analytics, and Technology teams to flag site issues that may affect search performance, including page speed, mobile experience, structured data, and page discoverability.

As you grow into the role, you’ll take on more SEO strategy and build deeper expertise in AI-driven search, including Google AI Overviews, ChatGPT, and emerging search result experiences. You’ll help audit content and page structure for AI-search readiness and, over time, become an internal resource on how AI is changing the way customers find products online.

This role is intentionally designed to grow from execution and coordination into broader search expertise.

• Curiosity: Search is changing rapidly. The right candidate should be interested in where search is heading and motivated to keep learning.

• Analytical thinking: You do not need to be a data analyst, but you should be comfortable working with performance data, reading dashboards, spotting trends, and asking thoughtful questions.

• Attention to detail: You should be careful and consistent when reviewing, updating, and communicating search-related information, ensuring metadata, keyword inputs, reporting notes, and agency feedback are accurate and clearly documented.

• Organization and time management: This role requires follow-through across recurring reporting, SEO tasks, agency communication, and internal coordination.

• Communication skills: You will help connect external agency partners with internal teams and should be able to communicate updates, questions, and concerns clearly.

• Problem solving and adaptability: Search performance can shift due to customer behavior, site changes, campaign adjustments, technical issues, or platform updates. You should be comfortable investigating issues and adapting as priorities change.

• Customer and results focus: The work should stay connected to how customers search for, discover, and engage with Replacements online.

• Bachelor’s degree in Marketing, Business, Communications, Analytics, or a related field, or equivalent experience.

• 1-3 years of experience in paid search, SEO, digital marketing, ecommerce, marketing operations, or a related execution-focused role.

• Foundational knowledge of paid search or digital advertising platforms such as Google Ads, Microsoft Ads, or similar platforms.

• Working familiarity with Google Search Console and Google Analytics 4.

• Familiarity with SEO research tools such as SEMrush or comparable platforms is preferred.

• Understanding of on-page SEO basics, including metadata, title tags, internal linking, keyword research, and content structure.

• Comfort working with performance data and summarizing key takeaways.

• Strong written and verbal communication skills.

• Strong attention to detail and ability to manage recurring tasks accurately.

• Curiosity about how AI is changing search and digital discovery.

• Familiarity with ecommerce websites, product pages, or category page optimization is a plus.

• Google Ads certification, SEO coursework, digital marketing certification, internship experience, or agency support experience may be considered in place of direct campaign management experience.

Please submit your resume along with a cover letter telling us why you are interested in this role and what draws you to where search is heading.

There’s been a place for you at our table since 1981, when Bob Page took a bold step in launching Replacements from his attic. Four decades later, his passion continues to inspire us as we help each generation discover timeless treasures that bring joy. From the world’s largest selection of vintage and current tableware to estate jewelry, bronzes, lighting, and rare collectibles, we connect people to the pieces that make every occasion special.

At Replacements, we believe in belonging, inclusivity, and making a difference. Our workplace culture is built on respect and shared purpose, where employees are our most valuable asset. We invest in your well-being and success through onsite wellness programs, performance recognition, and a benefits package designed to support you every day.

Benefits Include:

• 401(k)
• Health Insurance
• Dental Insurance
• Vision Insurance
• Life Insurance
• Paid Time Off
• On-Site Wellness Clinic
• Counseling Services
• Employee Discount
• Educational Reimbursement
• Opportunities for Personal Development and Professional Growth

We are proud to foster a fair, open, and welcoming environment where individuality is celebrated and opportunities are based on merit and performance. At Replacements, there’s always a place for everyone.

Replacements, Ltd. is an Equal Opportunity Employer.