Law Enforcement Program Manager

Law Enforcement Program Managers are responsible for coordinating and driving execution of all Law Enforcement (LE) sales initiatives. This role serves as a central hub between LE agencies, supporting dealers, and internal teams to ensure program efficiency, pipeline visibility, and a high-standard customer experience.

This position owns day-to-day engagement with LE agencies and supporting dealers, facilitates Individual Officer Purchase (IOP) programs, supports field sales efforts and product demonstrations, and coordinates Test & Evaluation (T&E) programs from request through return.

Key Responsibilities

Law Enforcement Sales & Dealer Management

• Serve as primary point of contact for LE agencies and officers engaging in IOP and department-level sales.
• Manage relationships with LE dealers, ensuring alignment on program requirements, pricing structures, and execution expectations.
• Act as liaison between dealers, agencies, and internal sales/operations teams to remove friction and accelerate deal flow.
• Guide officers and agency buyers through the purchase process, ensuring accurate documentation and compliance.
• Maintain real-time visibility into IOP and agency sales pipeline, tracking status, risks, and timelines.
• Drive internal coordination to ensure delivery expectations are met and proactively communicated.

T&E / Demo Program Coordination

• Coordinate the full lifecycle of the T&E and demo program—from request intake and approval through shipment, follow-up, and return.
• Partner with operations, armory, and logistics teams to ensure timely fulfillment and recovery of T&E assets.
• Maintain accurate tracking and status visibility of all T&E/demo assets, including rifles and supporting equipment.
• Enforce return timelines and drive follow-up with agencies and dealers to ensure asset recovery.
• Capture and route T&E feedback to sales and product teams to inform conversion and product improvements.

Program Operations & Fulfillment Support

• Coordinate with internal teams to ensure readiness and availability of T&E and demo assets in support of sales efforts.
• Identify bottlenecks in fulfillment, communication, or process execution and drive resolution.
• Support field sales efforts, including coordination of product demonstrations and LE event participation.