Martech Solutions Architect - AEP

Martech Solutions Architect - AEP

Austin, Texas, United States

About WPP

WPP is the trusted growth partner for the world's leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth.

Do you want to strategically design and architect comprehensive technical solutions that integrate multiple marketing technologies to create cohesive, hyper-personalized customer journeys for some of the world's largest brands? Are you driven by transforming complex business needs into innovative, scalable, and future-proof solutions across leading CRM and marketing automation platforms? Then you might be just the Solutions Architect we're looking for!

What Will Your Day Look Like?

As our new Solutions Architect -specialising in adobe campaign, you will be responsible for supervising the architecture of full solutions, including all products used within a marketing cloud and related integrations. You will act as a strategic technical leader, working closely with stakeholders to understand complex business needs and develop technical documentation and solutions that align with those needs across multiple marketing technologies. Your role will involve ensuring data consistency, accuracy, and compliance with data privacy regulations across integrated systems.

More specifically, you will:

• Strategically design and architect blueprints for projects that involve one or more products within a single marketing cloud (adobe), always maximizing marketing effectiveness and efficiency.
• Design data integrations between different marketing technologies, ensuring data is consistent, accurate, and complies with data privacy regulations across systems.
• Evaluate new technologies and tools to determine their potential impact on existing systems and provide strategic recommendations.
• Design solutions that enable data to be analyzed across multiple marketing technologies, providing actionable insights.
• Ensure that technical solutions are properly utilized together, leveraging the unique capabilities from each platform and ensuring configurations address specific business requirements in accordance with the client strategy.
• Manage data & system governance and integrations for the corresponding marketing cloud, ensuring the future-proofing of products and operations in scope.
• Propose ideas for improving or optimizing existing integrated marketing solutions, including the utilization of new features and modules.
• Ensure solutions adhere to data security standards, privacy regulations (such as GDPR and CCPA), and company policies.
• Solve complex challenges that involve multiple products, focusing on scalability and performance, with a client-minded approach.
• Identify and resolve technical issues that may arise within the marketing technology ecosystem, often acting as a point of escalation for complex problems.
• Collaborate with different client departments to understand their goals, challenges, and processes, and translate these requirements into technical solutions that apply across multiple products.
• Identify opportunities for system enhancements, staying aware of the latest MarTech trends (per industry) to continuously drive innovation.
• Elaborate architecture solutions and diagrams for covering complex client use cases.
• Build impact assessments to identify the feasibility of certain solutions and measure improvement uplift.
• Design and operationalize batch, stream, and real-time data integrations.

Who Are You Going To Work With?

You join the technical leadership team, collaborating closely with Architects, Developers, and Technical Project Managers within our 100+ strong technical department. You will also work extensively with account teams, Data Specialists, and our clients' technical leadership, acting as a key technical liaison.

We value room for diversity, and you will get a chance to put a personal touch on your daily tasks while developing your professional skillset. We are proud of our multicultural environment and easy-going, dynamic atmosphere where we not only work together – we are great at having fun as well.

What Do You Bring To The Table?

As a person, you are a strategic thinker, a proactive problem-solver, and an influential communicator who can articulate complex technical concepts to both technical and non-technical audiences. You possess a deep understanding of the entire project lifecycle and can translate sophisticated business requirements into robust, scalable, and integrated technical solutions. You are adept at utilizing all MAP expertise and WoW to support client technical leadership.

In addition, you have:

• 7+ years of progressive experience in a Solutions Architect or Lead Technical Consultant role, with extensive experience in Adobe campaign.
• Ability to design and maximize the use of: Adobe Campaign, RTCDP, AJO, CJA and AEP (data management)
• Knowledge to discuss and support: AEM, Adobe Analytics, Adobe Target
• Proven experience in strategic technical planning, including vendor investigation, evaluation, and recommendations.
• Deep expertise in designing and integrating multiple marketing technologies (e.g., Salesforce Marketing Cloud with other CRM, analytics, or advertising platforms).
• Extensive knowledge of technologies such as SQL, XML, JSON, JavaScript, HTML, CSS, and proficiency in one or more programming languages.
• Expertise in Workflow Engines, advanced database design and modeling, and data governance best practices.
• Demonstrated ability to lead client-facing engagements, manage complex project deadlines, and ensure solutions are delivered within agreed budgets and scope.
• A strong understanding of data security standards, privacy regulations (GDPR, CCPA), and their application in marketing technology solutions.
• A track record of identifying opportunities for system enhancements and driving innovation by staying abreast of the latest MarTech trends.

A Leader In Personalized Customer Experiences

VML MAP is a world-leading Centre of Excellence that helps businesses humanize the relationship between the brand and the customer through hyper personalization at scale, marketing automation and CRM. With the brain of a consultancy, the heart of an agency and the power of technology and data, we work with some of the world's most admired brands to help them on their transformation journey to becoming truly customer-centric. Together, we are 1000 + technology specialists, data scientists, strategic thinkers, consultants, operations experts, and creative minds from 55+ nationalities.

A Global Network

We are part of the global VML network that encompasses more than 30,000 employees across 150+ offices in 60+ markets, each contributing to a culture that values connection, belonging, and the power of differences.

WPP (VML MAP) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.