E-Commerce Manager - Digital Shelf

Location: Hackensack, NJ | Hybrid – 3 days per week onsite Reports To: Global Head of Brand Industry: Beauty / Haircare / Consumer Products About Bed Head Bed Head is a bold, irreverent haircare brand with 30 years of salon heritage and a personality all its own. Known for its professional-quality products, expressive attitude, and unmistakable presence in the haircare category, Bed Head has built a strong consumer following over decades. As the way consumers discover and purchase beauty products continues to evolve, Bed Head is investing in how the brand shows up across Amazon, major retailers, digital marketplaces, and its own online channels. The Opportunity We are looking for an E-Commerce & Digital Shelf Manager to own how Bed Head's products show up, get discovered, and convert across third-party retailer.com platforms. This is much more than managing product listings. You'll be responsible for the digital shelf across Amazon, Walmart.com, Target.com, and other key retailer platforms , as well as Bed Head's website — ensuring products are accurately represented, easy to find, competitively positioned, available to purchase, and optimized to convert. IMPORTANT: Direct E-Retail Experience Required This role requires hands-on experience managing products across third-party e-retailer and marketplace platforms. Candidates must have experience working with retailers such as Amazon, Walmart.com, Target.com, Ulta, Sephora, CVS, Walgreens, Kroger, or similar retailer.com platforms. Pure DTC/eCommerce experience managing only a brand's own website is not sufficient for this role. We are specifically looking for someone who understands how brands win on retailer.com — including product content, digital shelf visibility, retailer search, PDP optimization, ratings and reviews, availability, Buy Box performance, and conversion. You'll sit at the intersection of eCommerce, digital merchandising, content, SEO, analytics, retail media, brand marketing, and commercial operations. What You’ll Own Digital Shelf & E-Retail Strategy Own Bed Head's digital shelf presence across Amazon, Walmart.com, Target.com, and other key third-party retailer platforms. Ensure products are positioned to maximize visibility, discoverability, conversion, and sales . Develop and execute digital shelf optimization strategies across content, search, imagery, ratings & reviews, pricing, and availability. Understand how each retailer's platform, search algorithm, and digital merchandising environment impacts product performance. Identify opportunities to improve the consumer shopping experience across retailer.com platforms. Product Content & PDP Optimization Partner with external agencies and internal teams to manage and optimize product detail pages across third-party retailers. Own PDP content, product descriptions, imagery, enhanced/A+ content, specifications, and other digital assets. Ensure product information is accurate, consistent, compelling, and aligned with Bed Head's brand guidelines. Identify content gaps and prioritize improvements based on performance data. Optimize product content for retailer search and conversion. Search, SEO & Digital Discovery Develop keyword and search strategies to improve product discoverability across retailer.com platforms. Optimize content for traditional search as well as evolving AI-powered and LLM-driven shopping and discovery experiences. Monitor changes in online search and shopping behavior and identify opportunities for Bed Head to stay ahead. Analyze search rankings and competitor performance to identify areas for improvement. Amazon & Marketplace Performance Help maximize Bed Head's performance across Amazon and other major digital marketplaces. Monitor Buy Box ownership, product availability, pricing, content quality, ratings, and reviews. Identify issues preventing consumers from purchasing products and work cross-functionally to resolve them. Partner with account management and commercial teams to address ongoing availability and marketplace challenges. Data & Analytics Use digital shelf analytics and reporting tools to monitor performance and identify opportunities. Analyze rankings, conversion, content quality, availability, competitive positioning, and other digital shelf KPIs. Turn data into clear recommendations and actionable priorities. Monitor competitors and benchmark Bed Head's digital shelf performance against the market. Retail Media Partnership Partner closely with the advertising and retail media teams to ensure Amazon and retailer media campaigns are aligned with the broader brand and eCommerce strategy. Monitor campaign performance and identify opportunities to improve product content, search visibility, and conversion. Ensure paid media activity is supported by strong organic product pages and digital shelf fundamentals. Content Operations & Technology Manage and optimize product content through PIM and DAM systems . Partner with agencies and internal teams to efficiently create, update, and syndicate product content across multiple retailers. Help ensure Bed Head's digital assets and product information remain accurate and up to date across platforms. Leverage technology and automation where possible to improve the efficiency of digital content management. Cross-Functional Leadership Partner with Marketing, R&D, Legal, Regulatory, Sales, Account Management, and external agencies. Ensure digital content meets retailer, legal, regulatory, and brand requirements. Conduct regular audits to identify and correct inaccurate or outdated information. Work cross-functionally to resolve pricing, availability, content, and marketplace issues. What We’re Looking For Bachelor's degree in Business, Marketing, Merchandising, eCommerce, or a related field. 3–5+ years of direct e-retail, digital commerce, marketplace, or digital shelf experience. MUST HAVE direct experience managing products across third-party retailer.com platforms. Experience with Amazon, Walmart.com, Target.com, Ulta, Sephora, CVS, Walgreens, Kroger, or similar retailer platforms is required. Pure DTC/eCommerce website experience alone is not sufficient. Strong understanding of how brands manage and optimize their presence on retailer.com. Experience with PDP optimization, retailer search, SEO/keywords, A+ content, product imagery, ratings & reviews, availability, Buy Box, and conversion. Experience within CPG, beauty, personal care, haircare, or another highly competitive consumer category strongly preferred. Experience working with external eCommerce, digital shelf, retail media, or marketplace agencies. Experience with PIM and DAM platforms ; Salsify experience is a strong plus. Experience with digital shelf analytics platforms such as Profitero or similar tools is highly desirable. Strong Excel and analytical skills with the ability to interpret performance data and translate it into recommendations. Strong understanding of basic retail and eCommerce metrics. Highly detail-oriented with a strong sense of ownership. Comfortable working independently while collaborating across multiple teams and external partners. Able to move comfortably between strategy, analytics, content, and execution. This is an opportunity to help shape the digital growth engine of an established global beauty brand. Bed Head already has strong brand recognition, a distinctive personality, and decades of consumer equity. The opportunity is to make sure that equity translates into visibility, discovery, and conversion wherever consumers are shopping online. You’ll have ownership across the digital shelf while working closely with brand, marketing, sales, retail media, agencies, and cross-functional partners — making this a highly visible role with a direct connection to the brand's eCommerce growth. #J-18808-Ljbffr Hudson Talent Solutions