Communications Specialist

As a Communication Specialist for Insurance Advisory Solutions (IAS Communications), you will collaborate with Enterprise Communications, IAS Marketing, and Operating Group leaders to develop and execute internal communication strategies that support business objectives and employee engagement. You will manage multiple projects in a interesting, dynamic and fast-paced environment while partnering across teams to deliver effective, high-quality communications. This role reports to the Director of IAS Communications and works closely with the Senior Director of IAS Marketing on key business priorities. PRIMARY RESPONSIBILITIES Content Development & Communications Strategy Partners with IAS leaders, Enterprise Communications, and cross-functional teams to support and execute multi-channel communication plans that advance key organizational priorities. Supports organizational change initiatives through effective internal communications and select external marketing efforts. Writes, edits, and proofs communications for a variety of audiences and formats, including executive communications, town hall presentations, intranet content, email campaigns, sales initiatives, event communications, and leadership announcements. Develops and refines content for one-time and recurring communications, including advisor webinars, podcasts, cross-sell updates, training programs, newsletters, and other business communications. Creates, administers, and analyzes colleague surveys, using insights to help inform future communications efforts. Collaborates with Enterprise Communications and IAS Marketing leaders to support the planning, execution, and measurement of communications initiatives across multiple areas of the business, including: Email and newsletter communications Colleague town halls, webinars, and virtual events Intranet content and updates Multi-channel communication campaigns External communications support, as needed Supports communications plans and initiatives for multiple areas of the business partnering with Sales, Client Experience, and Marketing teams to help achieve communication objectives and business goals. Supports communication efforts that reinforce the firm's brand, culture, and colleague experience. Assists with the development of communication reporting and analysis, applying insights and recommendations to improve engagement and outcomes. Supports communications initiatives, platforms, and campaigns through coordination, execution, adoption efforts, and performance tracking. Develops working knowledge of communications technologies and platforms, including intranet, email, content management, and survey tools, and provides support to internal stakeholders as needed. Collaborates with communications and business partners to help ensure messages are aligned, coordinated, and delivered effectively across audiences. Provides updates and reporting on communications activities, milestones, and outcomes to stakeholders and business partners. Assists with drafting and finalizing sensitive compensation-, operations-, and organizational change-related communications in partnership with Communications, Human Resources, Legal, and business leaders. Email and newsletter communications Colleague town halls, webinars, and virtual events Intranet content and updates Multi-channel communication campaigns External communications support, as needed Supports communications plans and initiatives for multiple areas of the business Supports communication efforts that reinforce the firm's brand, culture, and colleague experience Assists with the development of communication reporting and analysis Supports communications initiatives, platforms, and campaigns through coordination, execution, adoption efforts, and performance tracking Communication Execution & Platform Management Sources and manages appropriate communication distribution lists. Builds, tests, and distributes communications through Salesforce’s Marketing Cloud, intranet platforms, and other communication technologies, ensuring accurate audience targeting, formatting, and scheduling. Coordinates the execution of regional newsletters in partnership with regional marketing teams, supporting template management and distribution. Supports the planning and execution of virtual and in-person events, including webinar hosting and event logistics coordination. Monitors communication performance metrics and recommends improvements based on data and stakeholder feedback. Leverages digital tools, including Microsoft Office Suite, Marketing Cloud, Baldwin approved AI tools like Claude or Co-Pilot and intranet platforms, and demonstrates a willingness to learn new systems as required. Project & Workflow Management Maintains and manages the Communications team's project schedules, workflows, and priorities. Balances multiple concurrent projects with varying timelines, deliverables, and stakeholder expectations. Collaborates with internal colleagues to establish objectives, complete deliverables, and proactively identify and resolve issues. Applies strong prioritization, organization, and time management skills to effectively manage changing business needs and priorities. Executes special projects and additional communications initiatives as assigned. KNOWLEDGE, SKILLS & ABILITIES Excellent verbal and written communication skills, including research, writing, editing, and proofreading. Strong attention to detail with the ability to manage multiple deadlines coordinating with various key stakeholders and work effectively in a fast-paced environment. Demonstrates professional behavior aligned with the organization's core values and culture. Proficiency with AI-enabled productivity tools and Microsoft Office Suite (Word, Excel, PowerPoint, Outlook). Experience with webinar hosting and utilizing tools like Zoom, Cvent and other event platforms Familiarity with Salesforce’s Marketing Cloud, Poppulo, FirstUp, or similar communication platforms preferred and survey platforms like Survey Monkey. Ability to learn and utilize additional systems, software, and technologies as required. EDUCATION & EXPERIENCE Bachelor’s degree or an equivalent combination of education and relevant work experience. 5+ years of experience in communications, marketing, public relations, or a related field. Experience supporting organizational change initiatives through communications required; change management certification preferred. Experience with Marketing Cloud, social media, SEO, content marketing, or related digital communication channels preferred. IMPORTANT NOTICE This position description is intended to describe the level of work required of the person performing in the role and is not a contract. The essential responsibilities are outlined; other duties may be assigned as needs arise or as required to support the organization. All requirements may be subject to reasonable accommodation to applicants and colleagues who need them for medical or religious reasons. Other Corporate Information The Baldwin Group is a cohesive group of experts in business insurance, employee benefits, retirement planning, and all areas of private and personal insurance. Since 2011, we’ve evolved from a local business into a national firm with a vast network of specializations serving two million clients across the country. At The Baldwin Group, we provide solutions so our clients can pursue what’s possible for themselves, their families, and their businesses. Whether renting a first apartment, opening a small business or taking a company public, we offer solutions to support clients at every step of their journey giving them peace of mind to pursue their purpose, passion, and dreams. We Protect the Possible. Equal Employment Opportunity The Baldwin Group is an equal employment opportunity firm and strives to comply with all laws prohibiting discrimination based on race, color, religion, age, sex (including sexual orientation and gender identity), national origin or ancestry, disability, military status, marital status, and any other category protected by federal, state, or local laws. All such discrimination is unlawful, and all persons involved in the operations of the firm are prohibited from engaging in this conduct. #J-18808-Ljbffr