Multiplatform Account Executive

Multiplatform Sales Consultant

40/29, the ABC affiliate in Rogers, Arkansas is seeking a Multiplatform Sales Consultant. In this role, you will act as a trusted advisor to local businesses, developing and executing data-driven, multiplatform marketing strategies that deliver measurable results. You'll leverage the power of broadcast, streaming (CTV/OTT), digital, CRM systems, and AI-enabled tools to help clients grow and compete in today's evolving media landscape.

If you are motivated by building relationships, solving business challenges, and delivering innovative marketing solutions, we want to hear from you. This is an in-person position reporting to the Local Sales Manager.

Responsibilities

Revenue Growth & Business Development

• Drive revenue growth by identifying and pursuing new opportunities across broadcast, digital, streaming, and advanced advertising platforms using data and market insights
• Prospect, cultivate, and close business through a consultative, solutions-based approach while consistently exceeding revenue goals

Client Strategy & Sales Execution

• Partner with clients to understand their goals and challenges, serving as a trusted advisor to translate needs into effective marketing solutions
• Develop, present, and execute customized, multiplatform strategies aligned with client objectives and business growth

Data, Analytics & AI-Driven Optimization

• Leverage data, audience insights, CRM (Customer Relationship Management) systems, and AI-enabled tools to inform strategy
• Analyze performance and optimize strategies using data-driven insights

Sales Operations & Pipeline Management

• Utilize CRM systems (Microsoft Dynamics) to:
• Manage and track sales pipeline activity
• Maintain accurate client and prospect records
• Forecast revenue and monitor performance

Account Management & Client Growth

• Manage and grow client accounts through strong relationships and strategic guidance
• Drive retention and revenue through upsell and cross-sell opportunities

Campaign Execution & Cross-Functional Collaboration

• Collaborate with internal teams (creative, digital, operations) to execute campaigns
• Ensure campaigns are delivered accurately, on time, and aligned with client expectations
• Communicate campaign goals, updates, and performance across teams
• Support post-campaign analysis and optimization efforts

Innovation, Industry Trends & Professional Development

• Stay current on industry trends, including digital platforms, ad tech, and AI innovations
• Continuously build expertise in emerging marketing technologies and tools
• Apply new insights and innovations to improve sales strategy and client outcomes

What We're Looking For

• Experience in media, digital, or consultative sales
• Strong understanding of digital marketing solutions (programmatic, social, search, OTT/CTV preferred)
• Experience using CRM platforms (e.g., Microsoft Dynamics or similar) to manage client relationships and sales pipeline preferred
• Experience using data, analytics, or AI tools to support business decisions or sales efforts
• Proven ability to develop new business and grow existing accounts
• Excellent communication, presentation, and negotiation skills
• Self-motivated, goal-oriented, and highly organized
• Ability to thrive in a fast-paced, collaborative environment
• Experience working with business owners and decision-makers
• Valid driver's license and reliable transportation
• Related military experience will be considered

Values in Action

At Hearst Television we tell stories every day. Stories about people of all backgrounds, perspectives, and identities. That's why, behind the scenes, we believe in being an organization that fosters collaboration and open communication, ensuring that the content we create is authentic, accurate, and connected to the communities we serve.

Benefits

Hearst's benefit programs are modern, flexible, and designed to focus on you. As a Hearst employee, you and your spouse or partner or dependents would have access to the following benefits.

• Medical | Dental | Vision
• 401(k) matching
• Emotional Wellness Support
• Paid Time Off
• Paid Parental Leave
• LGBTQ+ Health Services
• Additional benefits to meet your and your family's needs

About Us

Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching nearly 25 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous awards for distinguished journalism, industry innovation, and community service. We are an Equal Opportunity Employer. We do not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status, or any other characteristic protected by federal, state, or local law.

Job Info

• Job Identification 2027047
• Job Category Sales and Advertising
• Locations 2809 Ajax Avenue, Rogers, AR, 72758, US