Digital Marketing Coordinator

At Fried Frank, we're a community of 800 lawyers and 500 business services professionals across New York, Washington, DC, London, Frankfurt, and Brussels. We advise leading corporations, investment funds, and financial institutions on high-stakes M&A, securities, regulatory matters, real estate, and litigation. Our culture is grounded in our core values - excellence, integrity and collaboration - and is designed to foster continuous learning, meaningful mentorship, and lasting professional growth. We are firmly committed to pro bono service and social justice, building on a proud legacy in civil rights. Our inclusive talent strategy is a core part of our broader talent management efforts and we remain steadfast in fostering a workplace where everyone has the opportunity to grow, thrive, and become their best professional and personal selves. Our business services professionals are integral to the firm's success, driving innovation, operational excellence and exceptional client service across all areas of the firm. We offer competitive compensation and a comprehensive benefits package, including comprehensive medical coverage, retirement plans and health and wellness initiatives designed to support your personal and professional wellbeing. We welcome passionate, driven individuals to join us, and be part of a team where you'll be supported, inspired and empowered to build an exceptional career.

Position Summary :

Fried Frank is seeking a Digital Marketing Coordinator to support the firm's digital marketing efforts by assisting with email marketing campaigns and website content updates. This role is responsible for building, testing, and deploying email communications through the firm's email marketing platform, Vuture, and assisting with the creation, maintenance, and updating of content across the firm's website. The Digital Marketing Coordinator will work closely with colleagues across the digital marketing and business development department.

Duties & Responsibilities:

• Draft, build, test, schedule, and deploy email marketing campaigns through the firm's email marketing platform, Vuture, including preparing drafts for review, incorporating feedback, and assisting with campaign reporting and analytics.
• Collaborate with business development, events, content, and design teams to support the execution of digital marketing campaigns and thought leadership initiatives.
• Build, update, and maintain website pages within the firm's content management system, including preparing content for review, incorporating revisions, and publishing approved content.
• Tag and organize content across the firm's website to support content discoverability, consistency, and user experience.
• Perform quality assurance reviews of email campaigns and website content to ensure accuracy, functionality, and adherence to firm branding standards.
• Coordinate multiple projects and deadlines while maintaining strong attention to detail and organizational standards.
• Communicate effectively with marketing and business development colleagues to support project execution and ensure timely completion of assignments.

Education / Experience :

• Bachelor's degree or equivalent practical experience.
• At least two years of relevant digital marketing experience.

Skills & Abilities :

• Working knowledge of HTML; familiarity with content management systems (CMS).
• Familiarity with email marketing systems (Vuture) and customer relationship management systems (CRM).
• Basic understanding of SEO, SEM, GEO, digital content distribution, web analytics, and digital marketing best practices.
• Strong attention to detail and sound judgment, with a focus on accuracy and brand consistency.
• Collaborative work style with the ability to incorporate feedback from multiple stakeholders.
• Strong written and verbal communication skills, ensuring clarity and effective stakeholder engagement.

The actual salary offered will be based on a number of factors including but not limited to the qualifications of the applicant, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location in which the applicant lives and/or from which they will be performing the job.

New York Salary Range

$65,000-$75,000 USD