Principal Visual Designer

Overview

At Microsoft AI, we are forging the future of brand and product experience by bringing the spirit and substance of brand identity seamlessly into our AI products. Our vision is to craft a cohesive, resonant personality for Copilot-one that is not only emotionally intelligent and trustworthy, but consistently expressed across every interaction and surface. Join a collaborative team that empowers creative leaders to bridge the boundaries between product design, brand design, and engineering, redefining how people connect with technology.


We are an agile, multidisciplinary Creative Studio that values bold creativity, integrity, and a relentless focus on the user. Our work is anchored in the belief that impactful brands are built through meaningful, consistent, and delightful experiences-across product, visual, and communication touchpoints. Each member is encouraged to champion new ideas, striving for simplicity and unified expression at every level of the design process.


The MAI Creative Studio is seeking a multidisciplinary Principal Visual Designer with a passion for creating and directing brand content across a wide range of mediums. You thrive in both ideation and production, bringing concepts to life through web, product, merchandise, video, and emerging formats, and you bring equal energy to hands-on creation and to shaping the creative direction that guides it. You maintain a sharp eye for craft and design detail, drawing inspiration from across creative culture and contributing a distinct point of view that strengthens and diversifies the team's work. You communicate your ideas with clarity and confidence, using strong presentation skills to articulate creative thinking and guide stakeholders. This is a hands-on role for a designer who is energized by making, exploring, and elevating brand expression through thoughtful, high-quality visual design.

Our Design Principles:

• Elevate the Craft
• Protect Brand Integrity
• Design for the future
• Lead With Narrative
• Communicate With Kindess
• Collaborate Together, Always

Responsibilities

• Develop strong visual concepts that elevate brand expression across mediums
• Present work clearly and confidently to stakeholders at all levels
• Collaborate closely with partners across Marketing, Product, Communications, and the broader MAI organization
• Work planfully with Producers to scope, schedule, and deliver creative projects
• Evolve, uphold, and extend the brand identity and design system
• Lead creative projects end-to-end, from concept development through production and implementation
• Champion the intersection of product and brand design, ensuring cohesion across experiences
• Translate strategic goals into compelling visual storytelling and narrative-driven assets
• Work with agility, adopting AI tools and emerging technologies to enhance creative output
• Maintain a high bar for craft, detail, and execution across all deliverables

Qualifications

Required Qualifications

• Master's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 6+ years experience working in product or service design
  • OR Bachelor's Degree in Industrial Design, Product Design, Human Computer Interaction, User Experience, Interaction Design, or related field AND 8+ years experience working in product or service design
  • OR equivalent experience (e.g., demonstrated experience working in product or service design or using design thinking to solve problems).

Preferred Qualifications

• A portfolio or work samples highlighting at least 5 years of experience delivering end-to-end creative solutions
• Ability to manage multiple projects and priorities, adapting quickly in a fast-moving, innovative environment
• Advanced skills in graphic design/illustration, including typography, layout, and visual systems
• Proficiency in motion design tools (e.g., After Effects, Premiere, or equivalent)
• Experience producing assets for both digital and physical applications (web, product UI, print, merch, environmental)
• Ability to build and extend brand identity systems with consistency and precision
• Strong visual storytelling skills, including narrative sequencing and framing
• Experience working with AI-assisted creative tools for concepting, iteration, and production
• Strong communication skills for presenting design rationale and collaborating across disciplines

Product Design IC5 - The typical base pay range for this role across the U.S. is USD $142,800.00 - $274,800.00 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD $188,000.00 - $304,200.00 per year.


Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here:

This position will be open for a minimum of 5 days, with applications accepted on an ongoing basis until the position is filled.

Microsoft is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance with religious accommodations and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations.