Chief Media Partnerships Officer

About SafeBets

SafeBets.world crowdsources market analysis from people around the world and rewards the most accurate predictors. Nobody wagers anything: users compete on skill, and the best of them earn rewards. Our tagline says it simply: Win Without Risk!

SafeBets identifies its most consistently accurate predictors through its Collective Intelligence ranking and uses their aggregated signals to guide trading across world markets, sharing half of the resulting profits with users. Because nobody wagers, SafeBets can operate in markets closed to Polymarket and Kalshi, and it is open to anyone with an opinion about tomorrow.

Our Advisory Council is chaired by W. Scott Stornetta, co-inventor of blockchain, alongside co-inventor Stuart Haber.

The opportunity

Polymarket and Kalshi have raised over $6 billion. To achieve dominance of the prediction industry, SafeBets plans an advertising program of roughly $4 billion by 2030, beginning with a $250 million brand introduction campaign.

To accelerate our growth, we will rely on partnerships rather than cash purchases, giving media owners, networks, publishers, out-of-home operators, event organizers, and creator platforms:

• Equity: SafeBets shares in exchange for visibility
• Deferred payment: media delivered now, paid later on agreed terms
• Revenue sharing: partners share in the value of the users and activity they bring

These deals can be structured because media inventory goes unsold on a massive scale: an estimated $40 billion a year in the United States alone, and over $100 billion a year internationally. Unsold inventory is lost revenue for its owners. SafeBets turns it into ownership in a company positioned to disrupt and dominate the prediction industry.

This is a task for a talented, experienced dealmaker who can make that case to the owners, CEOs, and CFOs who can say yes. It comes with tremendous upside in the form of large cash bonuses and stock allocations.

Key responsibilities

Deal origination

• Identify and approach media owners across TV, streaming, audio, digital, publishing, out-of-home, sports properties, events, and creator networks in priority markets
• Reach decision-makers at the CEO, CFO, owner, and corporate development level, not only ad sales teams
• Build and manage a pipeline of partnership opportunities, from the first meeting to a signed agreement

Deal structuring and negotiation

• Design partnership structures using equity, deferred payment, revenue sharing, or a combination tailored to each partner's balance sheet and goals
• Negotiate the scope of inventory, placement quality, flight timing, make-goods, reporting and term
• Keep commitments short and flexible: short initial terms with mutual exit rights, so every partnership continues because both sides want it to
• Work with legal and finance to document deals and ensure they fit the company's capitalization plan

Execution and performance

• Coordinate with marketing and creative to secure inventory runs with strong, on-brand creative
• Track delivery, reach, and user acquisition by partner and report results to the CEO and Board
• Turn successful partners into repeat and expanded deals

Network and team

• Recruit and manage outside marketing experts and agencies who source partnership deals on commission
• Coordinate with the teams handling celebrity ambassadors, influencers, sports properties and exchange alliances so SafeBets approaches each counterparty once, with one voice
• Represent SafeBets at industry conferences and in media and investor conversations

What success looks like in the first 12 months

• Partnerships secured covering the $250 million brand introduction campaign, with no upfront cash outlay, and a pipeline of larger multi-year deals toward the roughly $4 billion program through 2030
• Signed partnerships with major media groups in the US (New York, Washington DC, Florida, California, and national) and in key international markets
• A repeatable partnership playbook: standard term sheets, pitch materials and approval process
• Measurable user acquisition attributed to partner inventory
• A trusted network of commission-based deal sourcers producing a steady flow of qualified opportunities

Qualifications

Required

• 15+ years in media, advertising, sports marketing or corporate development, including senior leadership roles
• A proven record of closing large, non-cash or hybrid media deals: media-for-equity, barter, deferred payment, revenue share or strategic investment partnerships
• Direct relationships with decision-makers at media groups, networks, publishers, out-of-home operators or sports and entertainment properties
• Fluency in deal economics: equity valuation, cap tables, deferred payables and revenue-share modeling
• Executive presence and the ability to sell a vision to owners and CFOs
• Willingness to travel extensively

Preferred

• Experience with media-for-equity funds or media groups' venture arms
• Background in fintech, crypto, gaming, consumer apps or other high-growth digital businesses
• International network, particularly in Latin America, Southeast Asia, the UK, Europe or the Middle East
• Fluency in Spanish or another major language

Compensation

• Competitive base salary
• Large cash bonuses tied to the value of partnerships closed
• Substantial stock allocations, with upside that grows with the deals you bring in and with the company's share price