Territory Field Marketing Manager, Events

Job Description

Job Description

About Stronghouse

Strong on the Inside & Out. We know nothing's more valuable than what takes place on the inside of a home, the family moments that strengthen bonds. The lived experiences that shape communities. We believe our customers' attention should be on nurturing and enjoying their interests and their families, not on roofs, siding, or windows. Our job is to make sure that it never changes.    

Position Summary 
The Territory Field Marketing Manager drives customer acquisition and brand awareness 
through high-impact field marketing programs. This role leads to the recruiting, training, 
and management of field teams while executing lead-generation strategies across events 
and big-box retail locations. The ideal candidate is a hands-on leader with a proven ability 
to scale high-performing teams and deliver measurable results.

Key Responsibilities 
Recruit, hire, train, supervise, and develop field marketing teams (Events, Outreach, Big Box)  
Lead onboarding, coaching, performance management, and team development initiatives 
Execute training programs aligned with company standards 
Manage and track KPIs including leads, appointments, conversion rates, and ROI 
Plan and execute high-volume lead generation campaigns 
Develop territory-specific strategies to maximize engagement 
Coordinate event logistics including staffing, scheduling, and materials 
Generate leads personally while leading by example 
Build and maintain relationships with retail partners and event organizers 
Oversee territory operations including event calendars, inventory, and logistics 
Maintain CRM accuracy and provide performance reporting 
Ensure compliance with company standards and partner requirements 
Finding, coordinating, booking, and executing events within the territory 
Maintaining labor and expenses within the budget

 
Qualifications 
Experience hiring, training, and managing teams 
Background in event marketing or big-box retail 
Proven success exceeding lead generation targets 
Ability to work evenings and weekends 
Experience in fast-paced environments 

Knowledge, Skills, and Abilities  
Strong leadership and coaching skills 
Excellent communication and interpersonal abilities 
Sales-driven mindset and customer engagement 
Ability to analyze data and optimize performance 
Experience with CRM systems 
Highly organized and results-oriented

Travel Requirements 
Frequent travel within assigned territory 
Regular on-site presence at events and retail locations 
Travel for team oversight and event execution