Director Product Marketing

Director Product Marketing page is loaded## Director Product Marketinglocations: US - Georgia - Atlanta Officetime type: Full timeposted on: Posted Yesterdayjob requisition id: R0001722Candescent is a forward-thinking technology company transforming how financial institutions deliver Intelligent Banking experiences. We unite digital banking, account opening, and branch solutions that power and connect digital banking, account opening, and branch solutions—creating seamless engagement across digital, remote, and in-person channels.Our Experience-Led, Intelligence-Driven approach combines human-centered design with data, automation, and cloud-based innovation. Built on an API-first architecture, our extensible ecosystem enables institutions to adapt quickly, integrate easily, and unlock new opportunities for growth—turning every customer interaction into a moment of clarity, confidence, and connection.### The RoleCandescent is seeking a **Director Product Marketing** to bring structure, momentum, and strategic clarity to how we position our platform and take products to market. This is a highly visible role for a self-starter with an entrepreneurial mindset.In this role, you will:* Own product positioning and messaging across Candescent’s platform and solutions* Lead go-to-market execution for new products and feature launches* Align cross-functional teams around clear customer value and differentiation* Build structure and frameworks in an evolving, high-growth environment* Collaborate deeply across Product, Sales, Customer Experience, Operations, and agency partners* Help shape the Product Marketing function and mentor future PMM hires as the company scales### What You’ll DoProduct Positioning & Messaging* Develop clear, differentiated value propositions and messaging frameworks for Candescent’s platform and feature set* Translate complex technical capabilities into compelling, customer-centric narratives for banks and credit unions* Ensure consistent positioning across website content, sales collateral, campaigns, and other external-facing materialsGo-to-Market Strategy & Execution* Lead end-to-end go-to-market planning for product releases and feature launches* Define ideal customer profiles (ICPs), buyer personas, launch readiness checklists, success metrics, and communication plans* Drive cross-functional alignment with Product, Sales, Customer Success, and agency partners to ensure flawless executionCompetitive & Customer Insights* Own and maintain the competitive landscape, delivering clear points of view on differentiation and positioning* Partner with Product, Sales, and CX to understand customer needs, adoption challenges, and market trends* Turn insights into actionable recommendations that influence messaging, launches, and product strategySales Enablement* Create customer-ready assets including pitch decks, one-pagers, feature sheets, battlecards, demo narratives, and FAQs* Support sales training and ensure messaging consistency across teams* Equip Sales with the tools and stories needed to confidently win in competitive dealsCross-Functional Collaboration* Act as a connective link between Product, Sales, Customer Experience, and Marketing* Manage agency partners across design, content, research, and creative workstreams* Communicate clearly and confidently with senior leaders, technical teams, and external stakeholdersFuture Team Leadership* Operate as a strong, hands-on individual contributor today* Help define the vision, processes, and standards for the Product Marketing function* Mentor and support junior PMMs as the team scales### What You Bring* 8+ years of product marketing experience in SaaS, fintech, or adjacent B2B enterprise markets, including **3–5 years in a leadership role*** Proven success building differentiated narratives, leading product launches, and driving measurable revenue impact* Strong analytical and storytelling skills with the ability to simplify complex concepts for diverse audiences* Deep experience in competitive intelligence, market analysis, persona development, and influencing product roadmaps* Executive presence with the ability to inspire and influence without formal authority* Demonstrated success partnering closely with Product, Sales, and Marketing teams, as well as managing agency partners* Entrepreneurial, hands-on mindset balanced with strategic vision; thrives in fast-paced, high-growth environments* **Bachelor’s degree** in Marketing, Business, Communications, Economics, or a related field required; MBA or advanced degree preferred or equivalent work experience.* Must be authorized to work in the United States; no visa sponsorship is available for this role**Statement to Third Party Agencies** To ALL recruitment agencies: Candescent only accepts resumes from agencies on the preferred supplier list. Please do not forward resumes to our applicant tracking system, Candescent employees, or any Candescent facility. Candescent is not responsible for any fees or charges associated with unsolicited resumes.### Get In TouchIntroduce yourself to our recruiters and we'll get in touch if there's a role that seems like a good match. #J-18808-Ljbffr Candescent Technologies Corporation