Marketing Manager - Media Measurement & Analytics

Overview The Data Driven Customer Experience (DDX) team is seeking a Media and Analytics expert to partner with Marketing Communications and Brand Marketing teams across the Global Architectural Division. The Manager will lead a team of media measurement and analytics professionals within DDX to design, deliver, and scale omnichannel measurement programs that quantify media effectiveness, inform investment decisions, and drive customer experience improvements that grow sales and market share. This role combines people leadership, stakeholder partnership, advanced analytics (including media mix modeling), and ownership of reporting and data pipelines. Responsibilities Measurement Strategy and Stakeholder Partnership: Partner with marketing, Global Architecture Marketing, brand teams, agencies, and other stakeholders to translate omnichannel campaign objectives into measurable KPIs and analytic plans; document measurement approaches and deliver results aligned to business goals. Dashboards, Reporting, and Storytelling: Design and maintain executive and operational dashboards; surface key findings, trends, and recommendations; present insights to stakeholders with clear, action-oriented storytelling. Cross-Channel Data Collection and Analysis: Oversee collection, integration, and interpretation of data from social platforms, retail and publisher partners, websites, mobile apps, ad servers, and CRM; ensure data quality, governance, and reproducible analytic workflows. Measurement Strategy and Stakeholder Partnership (duplicate reference consolidated): Maintain collaborative partnerships to translate objectives into KPIs and analytic plans, ensuring alignment with business goals. Media Mix Modeling (MMM) Ownership: Manage and execute MMM programs across Global Architecture Marketing, including model design, data ingestion, validation, scenario testing, and translating outputs into actionable budget and channel recommendations. Competitive and Market Intelligence: Monitor market conditions, competitor activity, and emerging measurement technologies; recommend updates to measurement strategy, testing agendas, and tooling to maintain competitive advantage. Innovation and Continuous Improvement: Keep the team current on industry trends (e.g., incrementality testing, clean rooms, privacy changes), pilot new methods and vendors, and institutionalize learnings into the measurement roadmap. Team Leadership and Development: Lead, coach, and grow a team of media analysts; set priorities, allocate resources, and ensure high-quality, timely delivery of measurement projects and insights. Qualifications Required Bachelor’s degree in marketing, Statistics, Economics, Data Science, Marketing Analytics, or related field 7+ years in marketing analytics, media measurement, or related analytics roles with 3+ years managing teams or cross-functional programs Demonstrated leadership experience, including mentoring and developing a high-performing team; experience building team capability, mentoring analysts, and establishing repeatable processes and SLAs Proven track record of stakeholder management across marketing, agencies, and executive teams; excellent presentation and storytelling skills Excellent communication skills with the ability to translate technical findings into actionable recommendations for non-technical stakeholders Technical Skills Demonstrated ownership of MMM, incrementality testing, or multitouch attribution at scale across traditional and digital media channels Experience with BI and dashboarding tools (Power BI, Tableau, Looker) and data visualization best practices Familiarity with ad tech and analytics platforms (DSPs, ad servers, GA4, Adobe Analytics), social listening tools, and retail media networks Experience with data management/visualization tools such as Snowflake, MicroStrategy, Funnel, Tableau, Google Data Studio/Looker Studio Experience with social media analytics across platforms (Facebook/Instagram, TikTok, Twitter, Pinterest, LinkedIn, Reddit) and familiarity with Sprout Social or Sprinklr is a plus Preferred Master’s Degree Prior experience in CPG, retail, B2B and B2C marketing environments Hands-on experience with vendor partnerships for MMM or advanced incrementality platforms Familiarity with cloud data platforms (Snowflake) and orchestration tools About Us Sherwin-Williams is a company focused on inspiring and improving the world by coloring and protecting what matters. We offer a range of benefits designed for health, well-being, and financial security. Our compensation decisions are based on a variety of factors including experience, skills, and location, and are subject to applicable law. We are an Equal Employment Opportunity employer and an VEVRAA Federal Contractor. We encourage qualified applicants from all backgrounds and do not discriminate on any protected status. #J-18808-Ljbffr Sherwin-Williams