Digital Marketing Manager

Essential Duties and Responsibilities Provide digital leadership and subject‑matter expertise in the implementation and ongoing management of new marketing technologies and platforms (e.g., Adobe Experience Manager, Adobe Analytics, Adobe Express). Lead digital‑first operational marketing delivery, including channels, automated journeys, workflows and A/B testing, aligned with contract requirements, budgets and outcomes. Manage digital performance measurement and optimisation of new technologies, implementing robust tracking (pixels, conversion events, UTMs) to report on ROI/ROAS, improve user journeys and provide evidence‑based recommendations to increase effectiveness and efficiency. Manage analytics, tracking and data governance, overseeing platforms such as Google Analytics, Tag Manager and Search Console, ensuring compliance with GDPR, consent and regulatory requirements while proactively identifying risks, issues and improvement opportunities. Manage and continually optimise customer‑facing digital channels, including websites, case management, marketing automation platforms, ensuring strong UX, SEO and AIO performance, accessibility, compliance and conversion‑focused end‑to‑end journeys across all touchpoints. Use demographic insight and research to enable targeted and personalised activity across digital channels and relevant offline activity, creating fit‑for‑purpose creative assets using Adobe Express. Work in close partnership with operational teams and key stakeholders, translating contractual and operational requirements into effective, cost‑efficient digital and creative solutions. Provide clear performance reporting and upskill operational teams to enable increasing self‑sufficiency where appropriate. Lead, develop and motivate a multidisciplinary team of digital and creative professionals, driving continuous improvement through innovation, data‑led decision‑making and best‑practice adoption. Key Internal Stakeholders & Relationships Operational Leadership Teams Policy and Strategic Engagement, and Integrated Communication Teams Global Tech teams and Communications and Marketing teams Digital, Developer, Data Protection and ISO teams Key External Stakeholders & Relationships Technology and Martech providers (Adobe, Meta, Google, Hubspot, etc.) Agencies Chartered Institute for Marketing (CIM) Qualifications & Experience Essential Significant, hands‑on experience implementing, owning and scaling Adobe Experience products and platforms (AEM, Adobe Analytics, Adobe Express). Demonstrable end‑to‑end ownership of digital performance, including multi‑channel campaign delivery, marketing automation, targeting and optimisation, with accountable outcomes, ROI and ROAS. Advanced digital analytics and optimisation capability, using tools such as Adobe Analytics, Google Tag Manager and robust campaign tracking. Strong experience managing and optimising customer‑facing digital channels and journeys, focusing on UX, accessibility, SEO/AIO, compliance and conversion. Solid experience owning, integrating and evolving MarTech ecosystems (CRM/CDP, marketing automation, paid media), working with IT, data teams and suppliers. Proven experience designing and delivering digital‑first marketing strategies and roadmaps, translating organisational needs into prioritised activity aligned to objectives, budgets and measurable outcomes. Demonstrated leadership of digital and creative specialists, upskilling, building capability, embedding best practice and raising organisational digital maturity, alongside knowledge of GDPR, consent management and digital governance. Desirable Experience with A/B testing and behavioural insight to improve performance and efficiency. Experience supporting contract mobilisations, brand governance or bid activity. Maximus Competencies Core values: Embraces Respect | Partners Effectively | Creates Innovative Solutions | Focuses on the Customer | Demonstrates Compassion | Takes Responsibility & Acts with Integrity. Individual competencies: Strategic Business Acumen, Exceptional Communication, Data‑Driven Decision Making, Growth‑Oriented Mindsets, Solution‑focused, Detail‑Oriented, Proactive and Agile Execution, Results‑Driven, Adaptive Leadership, Learning Agility, Emotionally Intelligent Leadership. Travel Requirements Minimal business travel requirements for this role. EEO Statement MAXIMUS is committed to developing, maintaining and supporting a culture of diversity, equity and inclusion throughout the recruitment process. We ensure that no job applicant receives less favourable treatment due to any personal characteristic. MAXIMUS is a Disability Confident Leader, providing a guaranteed interview for applicants with disabilities who meet the minimum requirements. Salary Minimum Salary: £45,000.00 ; Maximum Salary: £52,000.00 #J-18808-Ljbffr Maximus