VP, Product Artist Intelligence & Enterprise Applications - Santa Monica, 90404

VP, Product Artist Intelligence & Enterprise Applications - Santa Monica, 90404, United States of America

How we LEAD:
Lead the strategy, development, and adoption of UMGs artist-facing data and CRM products. You own the data consumption and activation layer for non-analysts and artiststransforming reporting, segmentation, and insights into intuitive tools that drive marketing execution, audience growth, and fan monetization.

This role defines how artist and label teams operationalize audience intelligence across planning, campaign execution, and long-term fan development.

Your Impact
You will serve as the connective layer between data, technology, and commercial teamsleading a matrixed team of engineers, product designers, and ML/AI specialists to build products that embed fan insight directly into day-to-day workflows.

Your mandate is not infrastructure or data pipelines. It is the front door to audience intelligence: designing tools that reduce cognitive load, enable CRM activation, support campaign planning, and guide artist teams toward measurable growth.

You will partner across territories, labels, and divisions to standardize best practices while enabling local flexibility, ensuring that UMGs audience data translates into consistent competitive advantage.

How youll CREATE:

• Define and execute the product strategy for UMGs artist-facing audience platform, Halo, encompassing CRM enablement, audience segmentation, campaign planning tools, and embedded decision support. Set a clear multi-year vision aligned to label and artist workflows.

• Translate audience intelligence into operational tools. Move beyond dashboards to build workflow-driven products that support audience development including advanced segmentation, targeting, campaign execution, and fan lifecycle management.

• Continuously evaluate emerging audience development platforms, AI-driven marketing tools, and CRM innovations to inform build vs. partner decisions and maintain a best-in-class artist-facing ecosystem.

• Establish clear product boundaries and operating contracts between Data Platform, BI, and consumer-facing products, ensuring metric consistency, API reliability, and minimal coupling between infrastructure and front-end experience.

• Build and lead a high-performing product team, setting standards for communication and collaboration with label teams, discovery, prioritization, delivery, and lifecycle management.

• Drive adoption and behavioral change across labels and territories by embedding usability, education, and trust-building mechanisms into product design.

• Define and own product-level success metrics, including adoption, user satisfaction and trust, depth of usage, workflow integration, activation lift, and measurable business impact.

• Ensure all consumer data products meet UMGs standards for data privacy, artist protection, and ethical use, in close partnership with Legal and Data Privacy teams.

• Serve as the primary executive interface for label data teams and end users, deeply understanding how different users consume data, make decisions, and measure success. You will translate these needs into product requirements and prioritization decisions.

• Manage the consumer-facing product budget

Bring your VIBE:

• 10+ years of experience in product management, data products, or analytics platforms, with significant experience leading product teams.

• Proven track record of building and scaling consumer-facing data or analytics products for non-technical users.

• Deep understanding of how data platforms, analytics, and machine learning systems interface with product experienceswithout needing to own the infrastructure itself.

• Exceptional stakeholder management skills, with experience working directly with executive leaders, commercial teams, and creative organizations.

• Strong product intuition paired with analytical rigorable to balance user experience, technical constraints, and business impact.

• Experience operating in complex, matrixed organizations with multiple customer types and competing priorities.