Lippincott - Associate, Brand Strategy

As part of the Brand Strategy team at Lippincott, you will play an integral role in solving complex brand challenges for ambitious companies, partnering with teams across the firm to create and bring solutions to life through strategy, experience, marketing, and design. You will apply analytical and creative thinking in everything you do to tackle transformative initiatives for clients. Get ready to consult globally across industries on a range of branding challenges, including brand positioning, messaging, brand architecture, naming, and marketing and customer strategy.

As an Associate , you will be responsible for clear and rigorous evaluations of client situations that inform compelling strategic solutions. You will be viewed as an authority on research findings and implications, with the team looking to you for create hypotheses and recommendations—varying from breakthrough big brand ideas to elegant architecture models and more. You will also lead as a people and work plan manager, driving the team’s content creation. You’ll often own individual work-streams of the project and be the bridge shaping input from adjacent practice areas (e.g., design, experience) to help solve the core strategic branding problem.

What you’ll do

• Distill insights from diverse inputs (e.g., client documents, research, best practices, market trends) to frame the situation and identify preliminary brand opportunities

• Manage day-to-day project work plans and adjust to shifting client demands

• Coordinate development of client presentations and flow

• Collaborate with designers and experience strategists to shape multi-disciplinary solutions to the challenge at hand

• Motivate, develop and guide junior staff

• Quickly pick up skills and knowledge in new areas of branding in order to advise on client challenges holistically

• Be a key point-person with clients and other stakeholders and own the team’s expertise on key topics

• Present to both internal case teams and external client teams, and facilitate workshops

• Conduct in-depth interviews with client leadership and customers

What makes you a great candidate:

• At least 5 years full-time experience in consulting, business strategy, brand strategy, brand management or planning

• MBA or equivalent welcomed, but not necessary

• Outstanding writing, communications and interpersonal skills (incl. PowerPoint)

• Willingness to roll up your sleeves and push the thinking to solve challenges that extend the scope of brand into experience and marketing

• Ability to connect the dots between deep business understanding and brand implications

• Passionate about thriving in a collaborative team environment that leverages both junior and senior team members

• Comfort with ambiguity, and the ability to bring a structured problem-solving approach to open-ended directions or changes in priorities

• An appetite for learning and tackling challenging topics across a diverse range of clients/ industries

• Openness to travel

About Lippincott
Lippincott is a global brand, marketing and experience consultancy committed to helping companies address their most complex brand challenges. Identifying fresh opportunities and realizing brand possibilities is our specialty. Since 1943, Lippincott has produced lasting, transformative impact for clients across a range of sectors. As part of the Oliver Wyman group, Lippincott brings high-caliber industry and operational insights into our work, blending a management consultancy’s strategic rigor with a proven legacy of design and creativity. 

Who We Are, Together…

We promote a culture of collaboration and performance through our three core values:

We demand better , reach higher, and expect more of ourselves and our colleagues. We demonstrate gratitude, offer support, and embrace optimism every day.

We celebrate debate, discussion, disagreement, and feedback, with an open mind to new ways of thinking and doing. 


We act with passion, intention, and goodwill while building on and elevating everyone’s contributions and sharing in our collective success.

In our pursuit to produce meaningful change, we want our people to feel heard, respected and valued through our words and actions – goals we can only achieve with a sustained commitment to inclusion and belonging. We seek the best and brightest ideas from a variety of backgrounds and experiences because we know that’s what it takes to continuously push the boundaries, solve our clients’ most complex challenges, and foster an inspiring culture of rigorous creativity. We celebrate and leverage our differences and our commonalities so everyone feels safe, supported and encouraged to be wide open, to say “yes, and!” and to demand better of ourselves and one another. We aspire to be positive role models for inclusion at an individual level, corporate level, and societal level.

The applicable base pay for this role is $115,000 - $150,000.

The base pay offered will be determined on factors such as experience, skills, training, location, certifications, and education. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position will be eligible for performance-based incentives.

We are excited to offer a competitive total rewards package which includes health benefits, 401K savings as well as employee assistance programs.

Lippincott is an Equal Opportunity Employer. All employment decisions at Lippincott are based on business needs, job requirements and individual qualifications without regard to race, national origin, age, religion or belief, sex, sexual orientation, gender identity, veteran or disability status or any other status protected by the laws or regulations in locations where we operate. We are committed to promoting a workplace that we are all proud to be a part of. #Lippincott

Marsh (NYSE: MRSH) is a global leader in risk, reinsurance and capital, people and investments, and management consulting, advising clients in 130 countries. With annual revenue of over $27 billion and more than 95,000 colleagues, Marsh helps build the confidence to thrive through the power of perspective. For more information, visit corporate.marsh.com, or follow us on LinkedIn and X.

Marsh is committed to embracing a diverse, inclusive and flexible work environment. We aim to attract and retain the best people and embrace diversity of age background, disability, ethnic origin, family duties, gender orientation or expression, marital status, nationality, parental status, personal or social status, political affiliation, race, religion and beliefs, sex/gender, sexual orientation or expression, skin color, veteran status (including protected veterans), or any other characteristic protected by applicable law. If you have a need that requires accommodation, please let us know by contacting View email address on click.appcast.io.

Marsh is committed to hybrid work, which includes the flexibility of working remotely and the collaboration, connections and professional development benefits of working together in the office. All Marsh colleagues are expected to be in their local office or working onsite with clients at least three days per week. Office-based teams will identify at least one “anchor day” per week on which their full team will be together in person.