Associate Director, Programmatic Retail Enablement
Digitas North America
Associate Director, Precision Retail Media Enablement
Publicis Media Exchange (PMX) is the investment arm of Publicis Media, supercharging our agencies and clients to drive smart application of investment by leveraging scale, marketplace innovation, deeper partnerships, and intelligence. PMX is at the forefront of the converging marketplace, solving industry challenges and executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
PMX is seeking an Associate Director, Precision Retail Media Enablement to help shape, scale, and operationalize retail media expertise within the Precision practice across Publicis Media. This role will sit at the intersection of retail media strategy, programmatic expertise, agency enablement, and product adoption. The Associate Director will help agency teams understand the programmatic retail media landscape, translate platform capabilities into actionable guidance, and create practical tools that improve activation quality and consistency across the Groupe.
The ideal candidate brings a strong background in programmatic retail media and performance marketing. This person should understand how retail media fits within broader omnichannel planning, audience strategy, measurement, and programmatic activation workflows, and should be comfortable turning complex marketplace developments into clear direction for agency teams. The Associate Director will collaborate closely with PMX Partnerships and other internal stakeholders, but will focus primarily on agency-facing enablement, content development, strategic guidance, adoption support, and cross-functional execution.
Responsibilities:
- Precision Retail Media Agency Enablement
- Programmatic & DSP Integration
- Capability Development & Product Adoption
- Thought Leadership & Market Intelligence
- Agency & Cross-Functional Collaboration
Qualifications:
- Required Experience
- Preferred Experience
Additional information:
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
Digitas North America$97.38k - $155.96k
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