Sr. Performance Marketing Manager (Google Ads/Bing Ads/YouTube) (United States)

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About

Omni Lab is looking for a Performance Marketing Manager who lives at the intersection of paid search. You'll help build and scale full-funnel paid media strategies for high-growth B2B SaaS companies. You're a great fit if you're a hands-on operator who doesn't wait to be told what to test next — you're already looking at the data, spotting the opportunity, and making the change.

What you'll do

You'll work directly with Marketing Executives and Founders of VC-backed B2B SaaS companies, executing and optimizing paid media programs across Google, Bing, YouTube, Display.

You'll be responsible for:

• Day-to-day campaign management, budgets, and optimizations across paid search and paid social in support of client goals, in partnership with our search and media leads
• Proactively identifying and pitching new strategies — bidding approaches, creative and copy tests, audience segmentation, campaign structures — to keep programs ahead of the curve, not just running on autopilot
• Owning the full optimization cycle: hypothesize, execute, measure, iterate, with a bias toward speed and rigor over set it and forget it
• Managing day-to-day communication with internal teams and platform partners, including best practices, presentation decks, strategy plans, and ad-hoc requests
• Sharing co-ownership of client communications around paid media strategy, implementation, and reporting
• Daily engagement within search and social platforms to pull reporting, assess performance, and monitor trends across Google Ads, Bing, Meta, LinkedIn, and third-party tools
• Proactively researching campaign issues and formulating actionable, testable solutions based on findings
• Connecting paid media performance to pipeline and revenue outcomes, not just platform-level metrics

What you need

• 5+ years of hands-on experience managing paid media, with meaningful depth in both paid search and paid social
• Expertise in primarily in paid search across Google Ads, Bing Ads, YouTube, and Display.
• A track record of proactively identifying optimization opportunities and turning them into tested strategies, not just executing a pre-set plan
• Comprehensive awareness of the paid media landscape and familiarity with digital marketing as a whole
• Comfortable analyzing data from multiple platforms and stitching it into a coherent story for client meetings
• Understanding of how to run reports and analyze data in Salesforce & HubSpot to connect spend to pipeline and revenue
• Strong organizational skills and the ability to manage multiple client accounts and priorities at once
• Ability to work autonomously and demonstrate self-starter qualities
• Adaptable to change, comfortable in a fast-moving, small-team environment
• Willingness to think outside the box and push past traditional campaign structures
• Be a team player

What you'll receive & Perks

• $85,000–$110,000 OTE (base + variable)
• Premium health & dental benefits
• Employer-sponsored 401(k), 4% match without vesting
• The ability to work 100% remotely
• The opportunity to come in on the ground floor and work directly with the founders to build a demand gen consultancy in the fast-growing category of B2B SaaS

Omni Lab is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.