Senior Marketing Manager - Events

Role Overview

We’re looking for a Senior Marketing Manager, Events to fully own and evolve our global events program and team—from strategy and planning through execution, measurement, and optimization. This is a high‑visibility role with broad exposure to senior leadership, business unit leaders, and field teams across the organization.

This role is ideal for a strategic, detail‑oriented marketer who thrives in complexity, enjoys building scalable programs, and can manage a team of events specialists. You’ll act as the quarterback of our events engine, ensuring events are not one‑off moments, but a repeatable, revenue‑driving system.

Your Impact:

People Management

• Lead, mentor, and empower a high-performing events team
• Build and manage a skilled events team, fostering an environment of growth, collaboration, and accountability
• Set clear goals and expectations, providing ongoing feedback and coaching to develop talent and maximize team performance
• Champion diversity, inclusion, and professional development—ensuring all team members are empowered to contribute and advance
• Lead by example in operational excellence, strategic thinking, and results orientation, inspiring the team to achieve ambitious business goals

Global Events Program Ownership

• Designing and executing a balanced event portfolio across webinars, CPE programs, executive dinners, roundtables, conferences, and flagship in‑person experiences
• Translating business goals (pipeline, revenue, brand, community) into a clear annual events roadmap
• Applying and evolving our tiered event model to ensure the right level of support, consistency, and scalability across markets
• Serving as the single point of accountability for event outcomes, timelines, and quality
• Advise on where events fit into the buyer journey and how they support pipeline creation and account growth
• Assist in guiding stakeholders toward the right event formats based on audience, objectives, and budget
• Balance global consistency with local flexibility—empowering offices while protecting brand, data integrity, and ROI

Operational Excellence and Execution

• Manages and optimizes the company’s presence at industry events, trade shows, webinars, and partner-hosted activations to ensure brand consistency, audience engagement, and alignment with broader marketing goals
• Develops and executes multi-channel event promotion strategies across email, digital, and partner platforms to drive awareness, registrations, and ROI
• Enables field by coordinating materials for sales-led attendee outreach
• Own and continuously improve event planning workflows, timelines, and playbooks
• Ensure consistent use of tools and platforms (registration, email automation, check‑in, reporting)
• Partner with creative, content, digital, and operations teams to deliver cohesive event experiences
• Proactively identify risks, bottlenecks, and opportunities to improve speed and quality
• Manage event-related web pages, content, and registration workflows to ensure alignment with campaign goals and seamless audience experience

Measurement, Reporting & ROI

• Define and track core event KPIs: registrations, attendance, engagement, pipeline influenced, revenue, and ROI
• Partner with marketing analytics to maintain clean, standardized reporting
• Deliver executive‑ready insights that highlight what’s working, what’s not, and where to invest next
• Use data to optimize event mix, formats, budgets, and follow‑up strategies

Your Experience:

• Action Oriented- Embraces new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
• Collaborative - Partners and connects with others to achieve shared goals or objectives, seeking input and inspiring others to value the same, building trust with each collaborative interaction
• Growth Mindset- Embraces challenges, seeks out inspiration in others, and is open to continuously improving and developing skills and business knowledge
• Learning Agility- Demonstrates courage and a willingness to learn by proactively accepting or requesting participation with unfamiliar tasks or projects
• Planning Forethought and Alignment- Plans and prioritizes work to meet commitments aligned with organizational goals
• Results Oriented- Consistently achieves results, even under tough circumstances
• Strategic Mindset- Looks from above to provide objective perspectives to represent strategies creating lasting business value
• Team mentorship - Encourage open communication and transparency within the team to foster trust and resolve conflicts efficiently.

Minimum Qualifications

• Bachelor’s Degree in Marketing or related field.
• 6-8 years of experience in B2B marketing, with significant ownership of events or experiential programs
• Proven track record managing both organic and paid event strategies and execution.
• Deep understanding of social media platform best practices, algorithms, and audience engagement tactics.
• Experience with employee advocacy platforms (e.g., DSMN8) and executive thought leadership.
• Experience with people management is preferred, but not required.
• Strong writing and storytelling skills with the ability to tailor messages to different audiences.
• Analytical mindset with the ability to pull insights from data and make recommendations.
• Content Planning & Creation – Strong editorial and visual eye with the ability to collaborate on or oversee the creation of compelling content.
• Campaign Management – Experience running targeted campaigns with clear KPIs and conversion goals.
• Must be willing to travel at least 25% for events

#LI-Hybrid

Determining compensation for this role (and others) at Highspring depends upon a wide array of factors including but not limited to the individual’s skill sets, experience and training, licensure and certifications, office location and other geographic considerations, as well as other business and organizational needs. With that said, as required by local law, Highspring believes that the following salary range reasonably estimates the base compensation for an individual hired into this position in geographies that require salary range disclosure to be between the range below. The individual may also be eligible for a variety of bonus and financial incentives based on individual and company performance.

Base Compensation Range

$100,000—$120,000 USD