Social Content Strategist & Creator

Social Content Strategist & Creator – D2C Baby Subscription Brand

Join Hire Hangar and work with fast-growing global companies while building a long-term, remote career.

Location: Remote

Time Zone: Flexible – Deliverable-Based

Role Overview: A growing D2C baby subscription brand is looking for a Social Content Strategist & Creator to lead its Instagram presence and replace a US agency with someone who truly gets the brand. This role is for a self-directed professional who can develop and execute a full social strategy, produce high-quality content that speaks to modern parents, and build a steady stream of influencer and UGC-driven material — all with minimal hand-holding. If you love building brands that feel real, relatable, and trustworthy, this is for you.

Key Responsibilities:

Strategy & Planning

• Develop and own the Instagram content strategy aligned with brand values and subscription growth goals
• Build and manage a detailed content calendar that keeps the brand posting consistently and on-brand
• Identify content gaps and opportunities, and proactively bring ideas to the table

Content Creation & Production

• Create engaging short-form video and static content — authentic, human, and never AI-looking
• Write captions that connect with moms and parents without sounding salesy
• Select cover images, manage thumbnails, and ensure every post looks intentional and polished

UGC & Influencer Sourcing

• Actively find and reach out to influencers and UGC creators in the parenting and lifestyle space
• Build a content library and flywheel so fresh, authentic material is always available to publish
• Coordinate approvals, repurposing rights, and cross-channel use of creator content

Performance & Iteration

• Monitor Instagram analytics and adjust strategy based on engagement and growth trends
• Report on what is working and evolve the approach with each content cycle

Required Qualifications:

• Native or near-native English fluency in both writing and speaking
• A compelling portfolio showing real brand ownership — not just posts you were given to schedule
• Demonstrably strong visual sensibility and content production skills beyond basic Canva
• Hands-on experience running influencer or UGC coordination pipelines
• Proven track record owning a social media presence from strategy through execution
• Must have prior remote work experience with US or UK-based companies and proficiency with remote tools such as Asana, ClickUp, WhatsApp, or Google Workspace. Applications without this experience will not be considered.

Preferred Qualifications:

• Experience with baby, parenting, family, or lifestyle consumer brands
• Background working with D2C or subscription-based e-commerce businesses
• Understanding of the US parenting demographic — what resonates, what turns them off
• Willingness and comfort with on-camera appearances for content or candidate videos

Tools & Technology:

• Instagram and short-form video platforms
• Advanced content creation and video editing tools (list your stack in your application)
• Asana, ClickUp, or equivalent project management tools
• Google Workspace, WhatsApp, and async communication platforms

Please NOTE: It is crucial that you complete the application form in full. As part of the application process, you will be required to record a video. If your application is successful, you will receive an email confirming next steps — the video is the first step of the interview process. If you do not record a video, we will not be able to consider you for ANY open roles.

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