Head of Digital Growth

Head Of Digital Growth

What if you could… take the helm of a high-growth DTC engine and redefine how customers access cannabis wellness? We are seeking a Head of Digital Growth to join our team—someone ready to own the P&L, smash growth targets, and navigate the complex regulatory "pivot" of 2026 with grit and precision. If you are a hungry innovator who thrives on data and has the "operator" mindset to scale our Papa & Barkley brand into a digital powerhouse, this is for you.

Own the Shopify Plus Ecosystem: Lead the storefront end-to-end—driving CRO, catalog, promotions, and subscriptions, while supporting B2B wholesale operations.

Fuel the Growth Engine: Direct paid media agencies (Meta, Google, Microsoft) to lower CAC and improve funnel efficiency; you direct the strategy, you don't outsource the thinking.

Master the Lifecycle: Drive high-velocity performance via Klaviyo (Email/SMS) and lead subscription growth through Skio, treating our subscriber base as our most valuable asset.

Navigate the Regulatory Pivot: Own the 2026 compliance assessment and product strategy response; you bring clarity to ambiguity and make the call without waiting to be told.

Scale the Future: Build demand forecasts with supply chain, launch new channels (referral, affiliate, activations), and build your team as growth warrants.

Proven P&L Ownership: You have founded a brand or owned a DTC P&L with full accountability—you can read a creative brief and a contribution margin report in the same hour.

Deep Platform Expertise: Expert-level Shopify knowledge and attribution mastery; you know how to build a brand when major platforms are restrictive.

Strategic Agility: A bias for action in fast-paced environments where you must exercise judgment in the absence of perfect information.

Regulated Category Experience: Meaningful experience in age-gated categories (CBD, hemp, alcohol) is a major advantage.

Leadership through Clarity: Experience managing lean teams and agencies by setting high standards and clear expectations, not just volume of direction.

Growth: DTC Monthly Revenue vs. Target and Email List Growth.

Profitability: Gross Margin % and Customer Acquisition Cost (CAC).

Loyalty: Subscription Retention Rate and Referral Growth.

Marketing, Full Time, North Hollywood, CA, Hybrid, $130,000 - $160,000 / year, Reporting To: CEO

Medical/Dental/Vision Insurance Paid Company Holidays Paid Time Off Employee Assistance Program Complimentary Life Coach

About Mammoth Distribution

Join Mammoth & Redefine Cannabis At Mammoth Distribution, we're trailblazers building the cannabis industry one relationship at a time. As the exclusive distributor of California's top brands like Heavy Hitters and Papa & Barkley, we lead with innovation and passion for the plant. Our vibrant, low-turnover culture empowers you to shape a dynamic industry. Join us to make an impact and drive the cannabis revolution. We are an equal-opportunity employer and comply with the California/LA County Fair Chance Ordinance.

Our Hiring Process

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