Google Media Buyer

Google Ads Media Buyer (Lead Gen & E-commerce)

Location: Remote Type: Full-Time

About the Company

We are a performance-driven digital marketing agency focused on scaling client revenue through paid acquisition. Our team works with a mix of lead generation and e-commerce businesses, leveraging data, testing, and conversion optimization to drive measurable results. We operate in a fast-paced, results-oriented environment and are looking for a hands-on media buyer who thrives inside ad platforms and is passionate about performance marketing.

The Role

We are looking for a Google Ads Media Buyer to manage and optimize paid acquisition campaigns across multiple client accounts. This is a highly execution-focused role — you will be in-platform daily, making optimizations, analyzing performance, and driving measurable improvements across campaigns. The ideal candidate has experience across both lead generation and e-commerce, understands full-funnel performance, and is comfortable managing multiple accounts simultaneously.

Key Responsibilities

• Build, manage, and optimize Google Ads campaigns (Search, Performance Max, Display, YouTube)
• Own campaign performance across multiple accounts, including:
  • Budget allocation and pacing
  • Bid strategy optimization
  • Keyword research and structure
• Monitor and improve key metrics such as CPA, ROAS, CTR, CVR, and LTV
• Conduct ongoing A/B testing across ad copy, landing pages, and funnel components
• Analyze performance data and identify actionable insights to improve results
• Collaborate with internal teams on:
  • Landing page optimization (CRO)
  • Creative testing and messaging
• Troubleshoot performance issues and implement solutions quickly
• Maintain clean tracking and attribution using tools like GA4, GTM, and conversion tracking setups
• Provide clear performance reporting and recommendations

Requirements

• 3–6+ years of hands-on experience managing Google Ads campaigns
• Proven experience across:
  • Lead generation (CPA-driven funnels)
  • E-commerce (ROAS-driven campaigns)
• Strong understanding of:
  • Campaign structure and scaling strategies
  • Keyword targeting and search intent
  • Performance Max and modern Google Ads ecosystem
• Experience managing multiple accounts simultaneously
• Strong analytical skills and comfort working with performance data
• Familiarity with:
  • GA4, Google Tag Manager, conversion tracking
  • Landing pages, funnels, and CRO principles
• Ability to work independently and make data-driven decisions

Nice to Have

• Experience managing $50k+ monthly ad spend
• Exposure to additional platforms (Meta Ads, YouTube, etc.)
• Agency experience working across multiple clients
• Experience with attribution tools (Hyros, Triple Whale, etc.)

What Success Looks Like

• Improved campaign efficiency (lower CPA / higher ROAS)
• Consistent performance growth across accounts
• Strong testing velocity and data-driven decision making
• Ability to manage multiple accounts without performance drop-off