Sr. Manager, PR & Entertainment Marketing

Vuori is seeking a strategic culturally connected Senior Manager PR & Entertainment to drive earned media brand storytelling and organic entertainment visibility. This role will play a key part in shaping brand perception building awareness and strengthening Vuoris position at the intersection of performance fashion wellness and culture. The ideal candidate brings deep media and entertainment relationships strong creative instincts and a forward-looking understanding of the evolving media landscape. They are equally comfortable securing high-impact editorial coverage cultivating relationships with influential independent media voices and identifying culturally relevant opportunities that build brand desirability. Reporting to the Senior Director PR & Influencer this role will lead day-to-day PR strategy and execution oversee external agency partners and drive strategic media engagement at Vuori House LA. Working closely with Brand Marketing Influencer Entertainment Social and Brand Activation teams this individual will help translate key brand priorities into compelling earned storytelling opportunities. 

What youll get to do: 

PR Strategy & Media Relations 

• Develop and execute strategic PR plans supporting seasonal campaigns product launches brand initiatives and key business priorities. 
• Build and maintain relationships with leading editors journalists producers and influential media voices across fashion lifestyle wellness business sport and culture. 
• Drive proactive storytelling opportunities that elevate Vuoris brand positioning visibility and cultural relevance. 
• Lead media outreach editorial previews product seeding and ongoing press engagement developing compelling pitches press materials and brand narratives. 
• Partner with senior leadership in corporate storytelling executive visibility and reputation-building initiatives. 

Digital Media & Cultural Relevance 

• Cultivate relationships across the evolving media ecosystem including digital-first publications Substack writers independent journalists newsletters podcasts and creator-led editorial platforms. 
• Identify emerging media platforms cultural conversations and storytelling formats that expand Vuoris reach and relevance. 
• Develop innovative earned media opportunities that extend beyond traditional press placements and connect with influential audiences. 
• Partner with Social Influencer and Content teams to amplify earned storytelling across relevant channels. 

Entertainment Celebrity & VIP Relations 

• Drive organic entertainment and celebrity PR opportunities that strengthen Vuoris cultural relevance and brand desirability. 
• Build and maintain relationships with celebrity stylists publicists talent representatives and entertainment industry partners. 
• Identify strategic VIP seeding and organic placement opportunities surrounding premieres festivals awards season and other culturally relevant moments. 
• Collaborate with Influencer and Partnerships teams to ensure alignment across entertainment initiatives and broader brand priorities. 

Vuori House LA & Media Engagement 

• Lead media engagement strategy and editorial programming at Vuori House LA positioning the space as a destination for editors stylists tastemakers and influential industry voices. 
• Develop strategic media previews editorial appointments product showcases and intimate industry experiences that foster relationships and generate earned storytelling. 
• Partner cross-functionally to align programming with seasonal launches brand campaigns and key cultural moments. 

Agency Management & Integrated Brand Initiatives  

• Serve as the primary day-to-day lead for external PR agency partners establishing clear priorities objectives and performance expectations. 
• Lead earned media strategy for key brand events launches and activations identifying opportunities to generate coverage and extend cultural conversation. 
• Collaborate with Brand Marketing Social Influencer Partnerships and Brand Activation teams to ensure cohesive storytelling across initiatives. 
• Identify opportunities to connect editorial coverage entertainment visibility and brand experiences into integrated communications strategies. 

Measurement & Team Leadership 

• Own PR reporting and performance analysis evaluating earned media through coverage quality audience relevance sentiment share of voice and brand impact. 
• Monitor media trends and competitive activity to identify opportunities and inform future strategies. 
• Manage day-to-day PR budgets agency resources and program execution. 
• Lead and mentor team members foster collaboration accountability and professional development. 
• Support the Senior Director with strategic planning executive reporting and long-term communications priorities. 

Qualifications :

Who you are: 

• 8 years of experience in public relations media relations or brand communications ideally within premium fashion lifestyle wellness sport or consumer brands. 
• Established relationships across leading fashion lifestyle wellness business and culture media. 
• Strong understanding of the evolving media landscape including digital-first publications independent media Substack newsletters podcasts and emerging platforms. 
• Proven success developing impactful earned media strategies securing high-profile coverage and creating culturally relevant brand storytelling opportunities. 
• Experience working with celebrity stylists publicists talent representatives or entertainment media preferred. 
• Demonstrated ability to identify cultural trends and translate them into proactive communications opportunities. 
• Experience managing PR agencies media events budgets and cross-functional initiatives. 
• Strong understanding of earned media measurement reporting and performance analysis. 
• Exceptional written and verbal communication skills relationship-building abilities and sound judgment. 
• Strategic creative and highly organized with the ability to balance big-picture thinking and hands-on execution. 
• Collaborative leadership style with experience managing and developing team members. 
• Ability to travel and attend industry events and media engagements as needed. 

Additional Information :

Our investment in you:

At Vuori were proud to offer the following to our employees: 

• Health Insurance 
• Savings and Retirement Plan
• Employee Assistance Program 
• Generous Vuori Discount & Industry Perks 
• Paid Time Off
• Wellness & Fitness benefits

The salary range for this role is $137000 per year - $160000 per year. This role is bonus eligible. 

Vuori is proud to be an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex gender identity sexual orientation race color religion national origin disability protected Veteran status age or any other characteristic protected by law.

All your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time