Sr. Publicist/Account Executive

Multicultural Entertainment Marketing & PR Salary Range: $80,000 - $90,000 annually About The MRKT THE MRKT is an award-winning, minority- and women-owned marketing agency specializing in multicultural marketing, publicity, influencer marketing, and experiential campaigns for leading entertainment companies and consumer brands. Our team works at the intersection of culture, entertainment, and brand storytelling—bringing campaigns to life for theatrical releases, streaming originals, television series, consumer products, and live experiences. We believe authentic cultural insights create stronger connections, and we pride ourselves on developing breakthrough ideas that resonate with today's diverse audiences while delivering measurable impact for our clients. Our work has been recognized with some of the industry's highest honors, including Campaign Agency of the Year, PRSA Silver Anvil, PR Daily Awards, Bulldog PR Awards, and numerous additional industry accolades. Position Summary THE MRKT is seeking a passionate, strategic, and highly organized Senior Account Executive with a strong understanding of the U.S. Hispanic market to join our Multicultural Marketing & PR team. The ideal candidate has experience developing and executing multicultural campaigns, a pulse on Hispanic culture and trends, and established relationships with both Spanish-language and general market media. This person is a strong storyteller, strategic thinker, and collaborative team player who thrives in a fast-paced agency environment and is passionate about creating culturally relevant campaigns that resonate with diverse audiences. Responsibilities Build trusted relationships with assigned clients and serve as a day-to-day point of contact. Develop and execute integrated multicultural marketing and publicity campaigns with an emphasis on the U.S. Hispanic market. Pitch and secure coverage across Spanish-language, Hispanic, multicultural, and general market media outlets. Cultivate and maintain strong relationships with Hispanic media, journalists, influencers, creators, community organizations, and strategic partners. Identify culturally relevant opportunities, emerging trends, tentpole moments, and partnership opportunities that authentically engage Hispanic audiences. Develop campaign strategies, media lists, pitch materials, status reports, presentations, recaps, and client communications. Coordinate communication between clients and internal teams to ensure seamless campaign execution. Manage campaign timelines, approvals, deliverables, and asset distribution. Coordinate and execute screenings, premieres, press junkets, talent appearances, experiential activations, and community events. Monitor campaign performance and prepare client reporting and recaps. Manage campaign budgets and billing processes. Contribute strategic thinking during internal brainstorms, client meetings, and new business presentations. Mentor interns and junior team members, as appropriate (Senior Account Executive). Qualifications 4–6+ years of experience in public relations, entertainment publicity, or integrated marketing, preferably within an agency environment. Deep understanding of the U.S. Hispanic market, cultural trends, media landscape, and consumer behavior. Established relationships with Hispanic, Spanish-language, entertainment, lifestyle, and general market media, journalists, and influencers. Proven experience developing and executing strategic publicity campaigns targeting Hispanic and multicultural audiences. Strong knowledge of the entertainment publicity cycle across theatrical, streaming, television, and home entertainment releases. Experience pitching both Spanish-language and general market media, with exceptional writing and communication skills. Ability to independently manage client relationships, lead status meetings, and confidently present strategic recommendations. Strong project management and organizational skills, with the ability to oversee multiple campaigns and deadlines simultaneously. Experience supervising and mentoring junior staff while managing campaigns from strategy through execution and reporting. Experience contributing to new business pitches, presentations, and client growth initiatives. Familiarity with media monitoring and reporting platforms such as Cision, Muck Rack, and Meltwater. Experience working directly with studios, streaming platforms, talent, or brands preferred. Preferred Qualifications Bachelor's degree in Communications, Public Relations, Marketing, Journalism, or a related field. Entertainment, streaming, film, television, or consumer brand experience strongly preferred. Bilingual in English and Spanish (written and verbal) strongly preferred. Passion for entertainment, pop culture, and multicultural marketing. Deep understanding of Hispanic culture, media, and consumer behavior. Strong media relations and storytelling abilities. Excellent written and verbal communication skills. Outstanding organizational and project management skills. Strategic thinker with a proactive, solution-oriented mindset. Ability to thrive in a fast-paced, deadline-driven environment. Professional, dependable, and collaborative. Proficiency with Microsoft Office, Google Workspace, Canva, and presentation software (PowerPoint/Keynote). Must reside in the Los Angeles area. Must be available to work occasional evenings and weekends to support client events, premieres, screenings, and activations as well as to travel occasionally. The MRKT is an Equal Opportunity Employer. It is our policy not to engage in discrimination against any individual, or harassment of any person seeking employment with our organization on the basis of race, color, national origin, religion, sex, gender identity, pregnancy, physical or mental disability, medical condition, ancestry, marital status, age, sexual orientation, citizenship, genetic information or status as a covered veteran including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws. This policy applies to all employment practices, including recruitment, selection, promotion, transfer, merit increase, salary, training and development, demotion, and separation. This policy is intended to be consistent with the provisions of applicable State and Federal laws. Federal law requires proof of citizenship or "alien right-to-work" status. #J-18808-Ljbffr THE MRKT