Senior Manager, Onboarding

At Mudflap, we're modernizing the $1 trillion trucking industry, the backbone of the U.S. economy. By helping over 100,000 underserved small businesses save over $1.5 billion on fuel, Mudflap has quickly grown into a profitable fintech platform that processes billions in annual payment volume.As Senior Manager, Onboarding, you’ll lead and scale the growth and onboarding strategy for the Mudflap Fuel Card.You’ll own the entire early customer journey—from application and activation to retention—shaping how fleets experience Mudflap during their critical first 12 weeks. Leading a high-impact team of 9, you’ll drive performance through data, strategy, and operational excellence.This is a high-visibility, high-ownership role for a strategic leader who loves building teams, optimizing growth, and creating exceptional customer experiences.We’re a team of talented individuals on a mission to improve a $1 trillion industry, with a high bar for quality, a commitment to continuous self-improvement, and an open mind to new ideas and methodologies.Work Location: This role can be based in Austin, TX or Palo Alto, CA and involves a hybrid work approach, balancing in-office collaboration with the ability to work remotely.To support our team, we offer:Commuter benefits to ease your travelLunches and snacks to keep you fueledA collaborative, high-growth environment where you’ll work closely with talented teammates across the companyExpectations (In this role, you will):Own and optimize the customer journey from application through activation and early retentionDrive funnel conversion, onboarding performance, and time-to-value improvementsIdentify friction points and implement scalable, customer-centric solutionsPartner cross-functionally with Product, Marketing, Operations, and Customer Success to optimize growth and onboarding experiencesBuild scalable onboarding systems leveraging AI, automation, and human engagementDevelop onboarding playbooks that improve fleet activation, stability, and long-term engagementTurn onboarding into a measurable, data-driven growth engine with clear business impactLead, coach, and develop a high-performing team focused on operational excellence and customer outcomesExperience (What we look for):6+ years of experience in growth, onboarding, operations, or customer lifecycle leadershipProven track record improving conversion, activation, retention, and customer engagement metricsHighly analytical with experience using data, dashboards, and cohort analysis to drive decisionsStrategic and hands-on operator who thrives in fast-paced, high-growth environmentsStrong people leader with a track record of building high-performing teams and scalable processesPassion for leveraging AI and automation to improve operations and customer experienceExperience in PLG, fintech, logistics, marketplaces, or mobility is a strong plusPerks and Benefits (What we offer):Competitive salary and equity in a high-growth startupMultiple health benefit optionsResponsible Time Off401(k) matchingOpportunities and support for major career growthAnnual Company offsite event (Mudfest!)The salary range for this role is $150,000 - $180,000 + bonus. This information reflects a base salary range for this position based on current market data, which may be subject to change as new market data becomes available. The candidate's skills, experience, location, and other relevant factors will determine the exact compensation.Company Overview (Who we are):Mudflap is on a mission to transform the trucking and logistics industry by leveling the playing field for owner operators and small fleets. Backed by top-tier venture investors, including QED, Matrix Partners, Commerce Ventures, NFX, and 500 Startups and included in the Forbes Fintech 50 list, Mudflap offers fleet fuel management solutions. Our core team hails from Disney, Uber, Procore, DoorDash, Google, Meta, Capital One, Affirm and Brex.Here are the core values that we believe in and look for in new teammates:Be Customer Obsessed: We deeply understand customer needs and put our customers at the center of everything we doMake it Count: Act like an owner by focusing on the impact of your workFind a Way: Be a creative problem solver who pushes past roadblocks to win for our customers and our teammatesSweat the Details: We keep our standards high and achieve them by paying attention to every detailBe Curious: Use a growth mindset to question assumptions, take calculated risks and stretch the boundaries of what’s possibleCompensation Range: $150K - $180KLocationAustin, TX; Palo Alto, CAEmployment TypeFull timeLocation TypeHybridDepartmentBusiness DevelopmentCompensation$150K – $180K • Offers Bonus