Director, Organic Social

Role Description

AG1 is seeking an inspired and passionate Director, Organic Social to lead and evolve how we bring our Brand to life, powering a healthy and performative customer journey through our social media ecosystem. This role will drive channel strategy and objectives, oversee planned and opportunistic/trend-driven channel programming, and lead measurement and optimization efforts in close partnership with our Paid Social team. As the steward of our “second and third homepages,” Instagram and YouTube, this role will bring a channel general manager mindset, ensuring these platforms serve as critical brand and business tentpoles.

Reporting to the Chief Marketing Officer, this role will be a key member of the Marketing leadership team. This is an exciting opportunity to define and execute organic channel strategies, test new approaches, optimize our current activities and bring data and measurement to our social approach.

What You’ll Do

• Social Strategy & Channel Ownership:
  • Lead the strategy, execution, and performance of AG1’s organic social presence across core channels (Instagram, YouTube), while evolving and owning expansion into emerging platforms (TikTok, X, and others).
  • Define a clear POV for each channel’s role in driving broader business goals, establishing specific success metrics (e.g., audience growth, engagement, composition).
  • Evolve AG1’s global social strategy in partnership with regional leads to ensure a cohesive, consistent brand presence across markets.
• Content Strategy, Creative, & Programming:
  • Develop data-driven, channel-specific strategies that fuel growth and inform high-performing creative and programming.
  • Drive breakthrough, culturally relevant creative that positions AG1 within key conversations (wellness and beyond), including original content, creator/brand partnerships, and standout community interactions.
  • Own the always-on (365) programming calendar, building a social-first content engine in collaboration with Brand and Creative teams to deliver high-quality, high-volume storytelling aligned to key brand and customer moments.
  • Evaluate the content slate and establish a structured framework to continuously refine the content playbook—ensuring alignment with business objectives and resonance with target audiences.
• Measurement & Optimization:
  • Build and own a comprehensive social measurement framework, tracking performance across platforms to inform strategy and optimize results.
  • Partner with Analytics to develop dashboards and translate data into actionable insights that drive continuous improvement.
• Team Leadership & Operations:
  • Lead, mentor, and develop the social team to execute against strategy and produce impactful content.
  • Manage external partners, including creators, freelancers, and vendors, to scale execution and maintain quality.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications or a related field
• 7+ years of experience leading social at best-in-class brands
• Experience in DTC, Wellness, and Lifestyle brands is a plus, but not required.
• Proven track record of driving creative innovation in social channels and scaling channel footprint and engagement metrics
• A self-starter with a GM mindset who can harness all of the inputs - brand, business, organization, personnel, etc - and build, develop, and manage a high-performing team who embraces creative ingenuity and data-driven strategy
• Strong cross-functional operator, with the ability to work effectively
• Exceptional problem-solving abilities with an analytical and data-driven thinker with the ability to thrive in a fast-paced environment
• A high-energy human, who is deeply inspired by ideas, is a student of the space (social, brand, wellness, and more), and sees their role as a catalyst for the broader Brand, Creative, and Marketing team
• A proactive communicator who uses documentation and reporting to create organizational awareness on the work, the plan, and the outcomes.
• A desire to follow broader cultural conversation across social media around key topic areas: health and wellness, sports, etc.
• A full life outside of work with personal passions and hobbies!

Benefits

• Competitive compensation and performance-based incentive plans.
• A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
• A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
• A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
• A high-growth, dynamic environment with opportunities for your direct impact to be felt.
• Paid holidays, company-wide reset and reflect days, and unlimited PTO (based on your country of residence).
• In-person team meetups for optimal collaboration, team building and accelerating productivity.
• A work environment and culture that is based on high performance, productivity and continuous improvement.
• The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
• Access to AG1 products and branded swag.
• Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
• All other benefits and insurances as required by law, based on your specific country of residence.