VP Sales & Marketing

VP Sales & Marketing

Essential Responsibilities

Strategic Leadership

· Develop and implement comprehensive sales and marketing strategies aligned with organizational goals and occupancy targets.

· Lead annual and long-range sales planning, budgeting, forecasting, and market analysis.

· Monitor industry trends, competitive landscape, and demographic shifts to identify growth opportunities.

· Serve as a key member of the executive leadership team, contributing to strategic planning and organizational decision-making.

Sales Management

· Direct all sales activities from lead generation through move-in.

· Establish and monitor key performance indicators (KPIs) including inquiry volume, lead conversion rates, deposit activity, occupancy, and revenue goals.

· Manage and mentor the sales team, fostering a high-performance culture focused on relationship-building and customer service excellence.

· Ensure timely follow-up and consistent utilization of CRM systems and sales processes.

· Oversee resident referral and ambassador programs.

Marketing & Brand Development

· Develop and execute integrated marketing campaigns across digital, print, social media, public relations, and community outreach channels.

· Strengthen brand awareness and market differentiation within the senior living marketplace.

· Manage advertising agencies, marketing vendors, public relations partners, and media relationships.

· Oversee website strategy, content development, SEO, digital advertising, and marketing analytics.

· Ensure consistent messaging and brand standards across all communications.

Occupancy & Revenue Growth

· Drive achievement of occupancy and revenue objectives across all levels of care.

· Collaborate with operations leaders to align resident experience with sales and marketing promises.

· Develop pricing, incentive, and promotional strategies to maximize occupancy and financial performance.

· Analyze sales pipeline data and market performance to identify opportunities for improvement.

Community Relations & Business Development

· Build and maintain relationships with referral sources, healthcare providers, financial planners, real estate professionals, and community organizations.

· Representing the organization at industry events, networking functions, and community outreach activities.

· Develop strategic partnerships that enhance market visibility and generate qualified leads.

Team Leadership

· Recruit, train, coach, and evaluate sales and marketing personnel.

· Foster collaboration among sales, marketing, admissions, and operations teams.

· Promote a culture of accountability, professionalism, and continuous improvement.

Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.