Business Enablement Analyst

Job Description

Job Description

Rimini Street is seeking a Contract Business Enablement Analyst to serve as the primary business liaison between Sales, Marketing, Client Engagement, IT, and the Salesforce implementation partner during the Salesforce Modernization Program.

This individual will help ensure business requirements, process decisions, user adoption needs, training requirements, and organizational impacts are understood, documented, communicated, and incorporated into the Salesforce implementation. The role will act as the voice of the business while helping business teams understand upcoming changes, drive participation in workshops, coordinate stakeholder feedback, and support successful adoption of new capabilities across Salesforce Sales Cloud, Revenue Cloud, Marketing Cloud, Data Cloud, and Agentforce initiatives.

This is not a technical Salesforce administrator role. It is a business-facing enablement, stakeholder engagement, and business process leadership position requiring strong knowledge of Sales, Marketing, Client Success, customer lifecycle, and revenue operations processes.

Key Responsibilities

Business Liaison & Stakeholder Management

• Serve as the primary liaison between business stakeholders, IT teams, and the Salesforce implementation partner.
• Represent the interests of Sales, Marketing, Revenue Operations, Customer Success, Client Engagement, and related business teams.
• Facilitate and represent business users in communications with technical teams.
• Coordinate stakeholder participation in workshops, reviews, demonstrations, testing, and training activities.
• Track business questions, issues, risks, decisions, and action items.

Business Process Analysis

• Document current-state and future-state business processes.
• Assist with process redesign efforts associated with Salesforce modernization.
• Validate that proposed Salesforce solutions support business objectives and operational requirements.
• Identify impacts to sales, marketing, client engagement, renewals, customer success, lead management, campaign management, quoting, onboarding, and account management processes.
• Support process standardization and best-practice adoption.

Requirements & Implementation Support

• Assist with gathering, documenting, prioritizing, and validating business requirements.
• Translate business needs into clear functional requirements and user stories.
• Review solution designs and provide business feedback.
• Work with business leaders and SMEs to resolve gaps, clarify requirements, and support design decisions.
• Help ensure implementation partners understand business priorities and operational realities.

Change Management & Adoption

• Support organizational change management activities throughout the program.
• Help assess business readiness and stakeholder impacts.
• Assist with development of communication plans, awareness campaigns, job aids, quick reference guides, and business-facing documentation.
• Support adoption planning and readiness activities.
• Promote user engagement throughout implementation and deployment.

Training & Enablement

• Coordinate business training activities and end-user readiness efforts.
• Identify role-based training requirements for Sales, Marketing, Customer Success, Revenue Operations, and Client Engagement teams.
• Help validate training materials produced by implementation partners.
• Support train-the-trainer activities and business-user education.

Testing & Go-Live Support

• Coordinate business participation in User Acceptance Testing (UAT).
• Assist with test scenario development and business validation activities.
• Work with SMEs to ensure business processes function as intended.
• Support deployment preparation, cutover readiness, hypercare, and post-go-live adoption efforts.

Executive & Program Support

• Participate in governance meetings and steering committee preparations.
• Help leadership understand business impacts, adoption risks, and readiness concerns.

Required Qualifications

• 10 years of experience in Business Analysis, Business Enablement, Organizational Change, Revenue Operations, Sales Operations, Customer Success Operations, or related business-facing roles.
• Strong understanding of enterprise Sales and Marketing business processes.
• Experience supporting CRM, Salesforce, marketing automation, or customer lifecycle initiatives.
• Ability to work effectively with executive leaders, business stakeholders, technical teams, and third-party vendors.
• Excellent facilitation, communication, presentation, and relationship management skills.
• Experience gathering requirements and documenting business processes.
• Strong organizational and project coordination skills.
• Ability to influence without direct authority.

Preferred Qualifications

• Salesforce experience, particularly within Sales Cloud, Revenue Cloud, Marketing Cloud, or Customer Success environments.
• Experience supporting large-scale business transformation or modernization programs.
• Organizational Change Management (OCM) experience.
• Experience with customer journey mapping, lead-to-cash, quote-to-cash, marketing operations, renewals, customer success, or client engagement processes.
• Familiarity with Agile, Scrum, or hybrid project delivery methodologies.

EEO:- Mindlance is an Equal Opportunity Employer and does not discriminate in employment on the basis of Minority/Gender/Disability/Religion/LGBTQI/Age/Veterans