Lifecycle Marketing Specialist

Job Description

Job Description

Salary:

Job Title: Lifecycle Marketing Specialist

Location: Bala Cynwyd, Pennsylvania

Work Type: On Site

About The 1916 Company:
The 1916 Company is a premier luxury watch and fine jewelry retailer with showrooms and
boutiques across the US, Collector's Lounges in major domestic and international markets, and
four international offices - with 25 locations in total. We are committed to delivering exceptional
client experiences and building teams of extraordinary individuals who share our passion for
excellence and the world's finest timepieces and jewelry. The 1916 Company offers a curated
selection of timepieces, fine jewelry and pre-owned handbags by the most respected brands, a
dynamic media platform, and the support of trusted client advisors. The 1916 Companys vibrant
community extends from coast to coast and around the world

Role Overview:
The Lifecycle Marketing Specialist supports execution across email, app push, and SMS
marketing, working closely with the Lifecycle & Performance Marketing Manager to deliver
day-to-day campaigns, journeys, and optimizations.

Key Responsibilities:

Cross-Channel
Build and maintain segmentation and audience lists within Braze.
Support journey builds and updates based on customer behavior, lifecycle stage, and
post-purchase communications.
QA all campaigns for functionality, rendering, tracking accuracy, and customer
experience prior to send.
Monitor day-to-day channel performance and flag opportunities or issues to the
Manager.

Email
Execute email campaigns end-to-end from briefing creative assets to scheduling, QA,
and send.
Maintain the email content calendar and coordinate with Creative for asset delivery and
timing.
Run A/B tests across email to support continuous performance improvement.
Identify and execute new strategies for growing the email subscriber list (e.g., sign-up
incentives, on-site capture points, co-marketing opportunities).

App
Own and maintain a marketing calendar for in-app messaging and push notifications,
ensuring timely and relevant delivery aligned with broader lifecycle and promotional
strategy.
Collaborate with the App team on new marketing initiatives, feature releases, and in-app
campaign opportunities to ensure marketing is integrated into the app roadmap.
Identify and execute new strategies for driving app downloads and push opt-ins.

SMS
Own the development and execution of new transactional and marketing SMS
campaigns, from setup through send.
Identify and execute new strategies for growing the SMS subscriber list (e.g., sign-up
incentives, on-site capture points, checkout opt-ins).

What Theyll Bring:
34 years of experience in email, SMS, or marketing automation Braze experience
strongly preferred.
Detail-oriented with strong QA habits and comfort working within tight send-schedule
deadlines.
Familiarity with segmentation, list management, and basic performance reporting.
Technology-forward mindset with genuine interest in using AI tools to streamline
campaign workflows, accelerate QA, and surface insights from performance data.
Collaborative and eager to grow into greater strategic ownership over time.
Clear communicator who can work cross-functionally with Creative, Data, and external
partners

EEO statement

The 1916 Companyprovides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.