Regional Sales Manager bproauto parts - US West

Job Description

Job Description

Description:

Helm is seeking a dynamic and results-driven Regional Sales Manager to lead and support the growth, penetration, and loyalty of bproauto parts within dealerships and wholesale accounts across the US West region . This role is pivotal in driving sales performance, developing a high-performing team, and expanding our brand presence in the aftermarket automotive space.

Key Responsibilities:

• Support the Head of bproauto Sales & Field Operations with field initiatives and performance tracking.
• Lead and mentor a team of Territory Sales Representatives (TSRs) to exceed performance goals and build dealer loyalty.
• Assist in recruiting, hiring, training, and developing the bproauto field team.
• Drive process improvements and training to maximize operational efficiency.
• Manage CRM/Salesforce activities for TSRs in your region.
• Increase sales and utilization of bproauto parts to meet revenue targets.
• Represent and grow the bproauto brand with new and existing wholesale customers.
• Conduct sales visits independently or with dealership/distributor representatives.
• Generate new wholesale accounts through networking, cold calling, and market research.
• Build strong relationships with dealerships and wholesale customers to ensure satisfaction and loyalty.
• Consult with dealership management to increase bproauto parts usage on customer and internal vehicles.
• Train dealership staff on bproauto products and benefits.
• Collaborate with dealer parts managers to maintain optimal inventory levels.
• Log all customer interactions and activities in Salesforce or equivalent CRM.
• Provide feedback to corporate on product, pricing, and incentive opportunities.

Preferred Background & Experience:

• College degree preferred but not required.
• Minimum of 5 years of relevant experience in aftermarket or dealership account management.
• Experience in brand/product representation and training.
• Proven ability to build relationships with independent repair facilities.
• Background in sales or commercial roles within the aftermarket industry.

Required Competencies:

• Proficient in Microsoft Office, email, and web-based tools.
• Strong organizational skills and attention to detail.
• Effective project management and communication skills.
• High sense of urgency and outstanding customer service orientation.

**This role requires 90% daily travel within the region, including air travel as needed.**