Senior ABM & Demand Gen Lead

Gradial is building the AI-native system of work for enterprise marketing. Our agents turn ideas into live campaigns by executing across the tools, teams, and workflows enterprises already use—from content authoring and campaign assembly to quality assurance and brand compliance. We give marketers and creatives more time to shape brands, understand customers, and create work that moves people. We’re tackling some of the hardest problems in applied AI: building agent harnesses, sandboxed execution environments, and orchestration that enable agents to plan, act, and verify their work reliably at enterprise scale. We’re growing rapidly, winning Fortune 500 and enterprise customers including AWS, T-Mobile, and Prudential. Our $65 million Series C led by Insight Partners is accelerating that momentum. Join us to help define how people and AI agents work together. We move with urgency, reason from first principles, and take ownership from idea to customer impact. You’ll shape the product, own consequential problems, and build systems that some of the world’s leading brands depend on every day. The Role As Senior Demand Generation Manager, you’ll own programs that create pipeline and accelerate strategic opportunities across Gradial’s target accounts. You’ll bring together account-based marketing, demand generation and close partnership with Sales to reach the right buyers and turn engagement into qualified pipeline. This is a senior, hands-on IC role where you’ll own both strategy and execution. You’ll build targeted programs from the ground up, using account insights, tailored messaging and coordinated campaigns to create demand. You’ll also establish the playbooks and measurement needed to understand what’s working and scale the motion as Gradial grows. We’re looking for someone who has built and run sophisticated ABM programs but thinks beyond ABM as a standalone channel. You know how to connect targeted programs to a broader demand generation strategy, move quickly when priorities change and build repeatable plays that scale as Gradial grows. What You’ll Own Lead the demand generation strategy for Gradial’s highest-priority accounts, with a focus on creating qualified pipeline and accelerating active opportunities Build and run 1:1 ABM programs using tailored messaging, content, executive outreach, direct mail and coordinated digital touchpoints Own account selection, segmentation and tiering alongside Sales, evolving target lists as business priorities and account signals change Develop account and buying-group intelligence, including key stakeholders, active initiatives, business priorities and competitive context, then turn those insights into campaigns sellers can act on Orchestrate multi-channel programs across email, LinkedIn, ABM platforms, direct mail, executive outreach and other relevant channels to create a coordinated experience for target accounts Partner closely with AEs, SDRs and Sales leadership on account planning, outbound strategy, follow-up and next-best actions Create seller-ready enablement including account briefs, messaging, talk tracks and sequences that make demand programs easier for Sales to activate Collaborate with digital marketing partners to incorporate paid media, digital acquisition and other channels into broader demand programs without needing to be the hands-on channel expert Measure account engagement, buying-group penetration, meetings, qualified pipeline, pipeline acceleration and conversion to understand what is working and where to invest Build repeatable campaigns, processes and playbooks that allow Gradial’s demand generation and ABM motion to scale What We Need 10+ years of B2B marketing experience across demand generation, ABM and other pipeline-generating programs Hands-on experience building targeted ABM programs for strategic enterprise accounts Demonstrated ability to create and accelerate pipeline through targeted demand generation programs Strong understanding of enterprise buying cycles, buying groups and how to engage key stakeholders throughout the buying process Experience partnering closely with AEs, SDRs and Sales leadership on account strategy, targeting and pipeline goals Ability to move between strategy and execution, with strong writing and messaging skills and a track record of building campaigns from concept through launch Comfort using data to evaluate program performance, identify opportunities and make decisions about where to invest Experience with CRM, marketing automation and ABM or intent platforms such as Salesforce, HubSpot, 6sense, Demandbase or similar tools Nice to Have Experience building or scaling an ABM or demand generation motion in a high-growth startup environment Familiarity with enrichment and sales engagement platforms such as Clay, ZoomInfo, Outreach or Salesloft Experience using AI tools to accelerate account research, personalization and campaign development Compensation The salary range for this position is $150,000 to $165,000 annually. Final compensation will be based on experience, skills, and qualifications. This role may also be eligible for performance-based bonus and equity. What we offer Performance-based annual bonus Meaningful equity awards Medical, dental & vision (fully covered for employees with 75% for dependents) Fertility & family-planning support 401k plan Unlimited PTO A beautiful Seattle office with a gym, sauna, and bike parking Free lunch three days a week in our HQ A front-row seat to building category-defining AI infrastructure You'll thrive here if you Learn quickly, actively seek out new challenges, and regularly reconsider “how it’s always been done.” Want to have real impact with zero bureaucracy. Have an innate drive for being 1% better than the day before, building towards greatness. Embrace AI as a core tool for problem-solving, innovation, and scale. Show customer-obsession (internal or external), high ownership/accountability, and bias for action. Communicate clearly, directly, with curiosity, and assuming good intentions. Thrive in fast-paced, hyper-growth environments where building better > maintaining status quo. AI Literacy & Interviewing Tools As an AI-first company, we prioritize AI literacy as a core competency in our hiring decisions. We’re excited by candidates who thoughtfully apply AI tools in their work, but during interviews we’re focused onyou. This is your opportunity to show how you think, communicate, and solve problems. Over-reliance on AI-generated responses during the interview process (especially when it obscures your own voice) will result in disqualification. We want to understand your unique perspective and how you approach challenges, both with and without AI. Gradial is dedicated to creating an environment where diverse perspectives are valued and all team members can grow. We offer competitive compensation, equity, flexible work hours, comprehensive benefits, and a collaborative culture focused on learning and impact. Create a Job Alert Interested in building your career at Gradial? Get future opportunities sent straight to your email. Accepted file types: pdf, doc, docx, txt, rtf Enter manually Accepted file types: pdf, doc, docx, txt, rtf What excites you most about working in AI today? * We maintain a five-day in-office work week at our Seattle headquarters. We've found this enables the close collaboration and rapid iteration that's core to our culture as a growing startup. Are you able to commit to a five-day in-office work week? * Select... Are you legally authorized to work in the United States without the need for current or future employer sponsorship? * Select... What US state are you currently located in? * Website (Personal/GitHub) LinkedIn Profile U.S. Standard Demographic Questions We invite applicants to share their demographic background. 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