Marketing Specialist

At Absolute Technology Solutions, we do IT differently, and we are looking for a storyteller to help our clients shine. This role is all about getting to know the businesses we serve and helping them market themselves well to their own customers through content, campaigns, and stories that show off who they are and why they are worth choosing. We are looking for someone genuinely curious about people and businesses who loves asking good questions and turning what they learn into work that actually connects. Guided by our mission to remove the stress of technology from the businesses we serve, and grounded in our core values of Faith-Driven Integrity, Relationships Over Transactions, Excellence in Every Detail, Genuine Service, Continuous Growth, and Community & Family, you will build real relationships with our clients and become an extension of their marketing efforts, not just ours. We are East Texas natives serving East Texas businesses, and we treat our clients like neighbors. Join us in helping the businesses we serve grow by helping them tell their own story well. Benefits Package Offered for full-time employees: Medical Vision Critical Illness Supplemental Life Insurance Short Term Disability Long Term Disability A Multimedia Marketing Specialist creates, executes, and manages multimedia and digital marketing content that supports brand awareness, lead generation, customer engagement, and company growth for both Absolute and our clients. This role combines graphic design, video and photography, digital marketing, and AI to deliver high-quality marketing impact across multiple platforms. This is a hands-on role for someone who can take a project from concept through execution, manage competing priorities, and use performance data to improve results continuously. Key Responsibilities Primary Role Responsibilities Create multimedia content including graphic design (ads, web content, social content, other), videos, photography, presentations, email campaigns, trade show materials, internal communications, and sales collateral. Manage and maintain client and internal company social media channels, website content, landing pages, digital media assets, and marketing documentation. Work with marketing leadership to strategize/plan out digital campaigns; then, execute, monitor, and optimize the campaigns. Tools will include CRM, email campaigns, paid search, paid digital ads, social media, and other channels using performance data to improve results. Use AI tools such as Claude and Gemini to supplement content creation and idea generation. Client and Team Support Partner with Sales, Operations, Technical Support, and other teams to support our clients with product launches, campaigns, events, and strategic initiatives. Coordinate with external vendors, photographers, videographers, printers, and agencies as needed, while managing assigned projects from concept through completion. Safety, Quality, and Continuous Improvement Ensure client-facing materials meet client brand and messaging standards and follow client safety, security, confidentiality, and compliance requirements. Track marketing performance, identify opportunities to improve campaign effectiveness and conversion, and stay current with digital marketing trends, tools, and best practices. Success Measures Marketing project and campaign delivery 95%+ completed on time and on brand Digital performance and lead generation Measurable month-over-month and year-over-year improvement in website traffic, conversions, engagement, and qualified leads Monthly analytics and reporting delivered with clear, actionable insights and recommendations Qualifications Required Experience: Minimum of 5+ years of related marketing experience Knowledge and Skills: Proficient in email marketing, digital campaign development/tracking, video production (post-production editing software like Adobe Premiere Pro), graphic design (Adobe Photoshop, InDesign, Figma), photography (proven track record of taking high-quality headshots, event photos, product photos). Preferred Experience: Minimum of 7-10 years of related marketing experience Knowledge and Skills: Proficient in photography (events, headshots, realty) and videography (events, walkthroughs, animation, corporate training) including drone as a licensed pilot. Physical Requirements Ability to sit, stand, walk, communicate, and use a computer for extended periods throughout the workday. Ability to occasionally lift, carry, push, or pull up to 25 pounds when supporting events, trade shows, video/photography, or marketing activities. Ability to see, hear, communicate, and move as needed to perform the essential functions of the role. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Working Conditions Primarily office-based in Longview, Texas, with occasional work-from-home, event, or client environments. Occasional travel for client visits, trade shows, company meetings, or other business needs. #J-18808-Ljbffr