Cuyahoga Community College:Director, New Student Recruitment Strategy

About The Role SUMMARY The Director of New Student Recruitment Strategy serves as the College’s chief architect of intentional, data-informed recruitment strategy. This role is responsible for identifying and prioritizing target populations, designing differentiated recruitment and conversion approaches, and ensuring alignment with workforce, community, and institutional goals. The Director focuses on strategy, segmentation, and yield—not daily admissions operations—and works in close partnership with Marketing & Communications, academic leadership, and community stakeholders. About The Role SUMMARY The Director of New Student Recruitment Strategy serves as the College’s chief architect of intentional, data-informed recruitment strategy. This role is responsible for identifying and prioritizing target populations, designing differentiated recruitment and conversion approaches, and ensuring alignment with workforce, community, and institutional goals. The Director focuses on strategy, segmentation, and yield—not daily admissions operations—and works in close partnership with Marketing & Communications, academic leadership, and community stakeholders. ESSENTIAL FUNCTIONS Identifies and prioritizes new-student recruitment populations aligned with institutional goals and capacity. Designs differentiated recruitment and conversion strategies by population, geography, and modality. Establishes recruitment yield targets in collaboration with the Associate Vice President (AVP). Partners with Marketing & Communications to align messaging, campaigns, and outreach channels. Analyzes recruitment and enrollment data to inform strategic adjustments and decision making. Ensures recruitment strategy aligns with workforce demand and community needs. Recruits, selects, trains, coaches, and manages the performance of assigned staff Develops and maintains relationships with high schools, community-based organizations, employers, and partner agencies. Provides strategic guidance to admissions concierge leadership without managing daily operations. Supports external partner understanding of Tri-C’s centralized admissions and Welcome Center model. Prepares strategy briefs, analyses, and recommendations for executive leadership. Performs other duties as assigned. Requirements REQUIRED QUALIFICATIONS EDUCATION AND EXPERIENCE/TRAINING Bachelor’s degree required in education, marketing, communications, or related field. Significant related experience may substitute for education. Minimum of 5 years of progressive experience in admissions, enrollment management, or recruitment strategy. Demonstrated success in developing and executing recruitment strategies that improve yield and enrollment outcomes. Prior experience working in complex or multi-campus environments. KNOWLEDGE, SKILLS, AND ABILITIES Strong knowledge of recruitment strategy, enrollment funnels, and yield optimization. Ability to analyze market trends and enrollment data to inform strategic decisions. Excellent communication and collaboration skills. Ability to work effectively across departments and with external partners. Strong organizational and project management skills. Intermediate proficiency with CRM systems, enrollment technologies, and Microsoft Office applications.

COMPETENCIES CRITICAL COMPETENCIES

Service Focus Continuous Improvement Quality of Work VERY

IMPORTANT COMPETENCIES

Communication Collaboration IMPORTANT COMPETENCIES Adaptability Time Utilization Preferred Qualifications Education And Experience/Training Master’s degree in higher education, business, marketing, or a related field. Demonstrated experience leading recruitment strategy in higher education. Experience partnering with workforce and community organizations.

PHYSICAL DEMANDS/WORKING CONDITIONS

(The demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.) The work is performed in a normal, professional office environment. The work area is adequately lighted, heated, and ventilated. Typically, the employee may sit comfortably to perform the duties of the job and will perform repetitive motions with hands/fingers using a computer mouse and keyboard to type. However, there may be some walking; standing; bending; carrying of light items such as papers, files, pamphlets, books, etc. Work may also require walking and standing in conjunction with travel to and attendance at meetings and conferences away from the worksite. #J-18808-Ljbffr OACAC: Ohio Association for College Admission Counseling