Chief Marketing and Communications Officer

Position Overview: The Chief Marketing & Communications Officer (CMCO) leads enterprise‑wide marketing, communications and branding strategy. As a member of the executive leadership team, the CMCO shapes how MJHS and Elderplan are perceived by patients, residents, members, families, caregivers, employees, community partners, providers, donors, and the public. The role oversees integrated marketing, inclusive of branding, advertising internal and external communications, social media, public relations, crisis management, digital and traditional media strategies/execution and creative development to drive consumer engagement across a diverse portfolio, including health plans, home care, hospice and palliative care, a center for rehabilitation and nursing care, the Foundation and Institute for Innovation. The CMCO also serves as a strategic partner to the CEO and executive leadership team in advancing the Organization’s growth, visibility, credibility, and long‑term sustainability, while honoring the organization’s mission, values, and deep community roots. 1. Enterprise Marketing & Growth Strategy Performance Standards: Leads enterprise‑wide marketing and communications strategies across all service lines and departments. Collaborates on the organization's growth strategy. Develop and execute comprehensive marketing strategies aligned with the mission, growth, and strategic priorities of the system, payor, and provider sides of the business, including: Payor: Medicare Advantage, Dual-Eligible, Long-Term Care, and Medicaid Mainstream plans Provider: Home Care, Hospice & Palliative Care, Skilled Center for Rehabilitation and Nursing Care (SNF) Partner with the CEO and executive leadership team on the development of enterprise growth objectives and market expansion. 2. Brand Stewardship Performance Standards: Act as brand steward for the MJHS and Elderplan brand identities internally and externally. Shape organizational identity, image, and reputation. Ensure brand consistency, clarity, credibility, and alignment across all platforms, audiences, and business lines. Align brand strategy with mission, vision, and values. Brand Leadership Lead the development and optimization of compelling and differentiated brand positioning. Spearhead the development of new brands and identities as business needs dictate. 3. Digital and Traditional Marketing Performance Standards: Drive brand awareness, engagement, and growth across health plans, home care, hospice and palliative care, SNF, and related programs through the development and implementation of integrated marketing strategies. Traditional Advertising Strategy Lead and oversee the development and execution of traditional advertising strategies. Ensure traditional media vehicles drive measurable increases in awareness and engagement. Oversee planning, buying, and implementation of traditional media across broadcast/OTT, terrestrial radio, streaming audio, out-of-home (OOH), transit, print, and opportunistic media channels. Digital Strategy Lead and oversee the development of MJHS and Elderplan digital strategies. Ensure digital platforms, tools, and engagement channels drive measurable impact across all service lines. Oversee implementation of digital strategies across web, email, social media, portals, content platforms, programmatic display, and paid search. Grassroots Marketing Oversee the development and execution of community-based, hyper-local grassroots marketing strategies. Ensure effective implementation of strategically targeted community events. Strengthen relationships with community organizations. Creative Development Lead development of overarching campaigns to drive awareness and engagement. Oversee development and production of all creative assets, including: Broadcast production In-house creation of collateral for all business lines Signage, as needed Ensure communications comply with CMS and DOH regulatory requirements while remaining clear and engaging. Ensure messaging is culturally responsive through effective translation and transcreation. Analytics & Tracking Establish KPIs and monitor and evaluate performance metrics. Lead the design and implementation of research to evaluate campaign effectiveness. Leverage consumer insights to refine marketing strategies. 4. Communications, Reputation & Internal Alignment, Crisis Management Performance Standards: Lead internal and external communications and protect organizational reputation. Public Relations & Reputation Management Lead and oversee public relations, media relations, issues management, and crisis communications. Serve as senior advisor to the CEO and executive team on reputation, public narrative, and stakeholder trust. Internal Communications & Change Leadership Oversee employee communications, leadership messaging, and communication of enterprise-wide change initiatives in collaboration with the CHRO. Ensure alignment between organizational culture, operational reality, and external brand promise. Oversee management of the organization’s intranet as a platform for employee engagement and information dissemination. External Visibility & Stakeholder Trust Act as organizational spokesperson, as appropriate. Oversee preparation and support of executive leaders for media engagements, public speaking opportunities, and community forums. 5. Storytelling & Content Strategy Performance Standards: Lead storytelling and content strategy to drive engagement, trust, utilization, and philanthropy. Elevate storytelling that reflects patient, member, family, and caregiver experiences. Oversee development of videos that engage and educate patients and family caregivers, often in collaboration with the Customer Experience (CX) team. Leverage written and video content across digital platforms to drive broad-scale awareness and position the organization as a national industry leader. 6. Leadership, Governance & Cross-Functional Collaboration Performance Standards: Lead, mentor, and develop a high-performing marketing and communications team, fostering collaboration, innovation, and accountability. Lead and oversee what functions as a small in-house agency, including a talented design team. Oversee external agency relationships, consultants, and vendors to ensure quality, efficiency, and alignment with organizational goals. Collaborate closely with line-of-business leaders, Business Development/Sales, Legal, Compliance, Customer Experience, and Government Affairs to ensure integrated and compliant marketing and communications efforts. Align with HR, IT, Finance, and the C‑Suite on the development and execution of successful internal initiatives. Manage department strategy, structure, and budget with a focus on effectiveness, scalability, and sustainability. 7. Executive Presence & External Thought Leadership Performance Standards: Represent MJHS and Elderplan externally as a visible and credible leader in the not-for-profit healthcare sector and as a provider of community-based programs and services for older adults and at‑risk individuals of all ages. Participate in industry forums, panels, boards, and collaborative initiatives that enhance the organization’s visibility, influence, and reputation. Contribute to thought leadership through speaking engagements, publications, and media participation, as appropriate. Develop a strong presence and effective relationships with the Boards of Directors. Bachelor’s degree in Marketing, Communications, Business, Public Relations, or a related field required. Master’s degree preferred. 15+ years of progressive leadership experience in marketing and communications. Executive or senior leadership experience within health care delivery systems, health plans, not-for-profit organizations, or other highly regulated environments (e.g. financial services). I suggest that we incorporate significant relevant experience on the agency side (in addition to “within health care…) Demonstrated success leading brand, marketing, and communications strategies across multiple service lines. Success leading branding/rebranding initiatives and new product introductions. Strong understanding of regulatory, compliance, and reputational considerations in health care and not-for-profit organizations. Demonstrated success in mission‑driven, community‑based organizations serving and engaging diverse populations through culturally responsive marketing and communications. Experience marketing integrated health systems, health plans, community-based care, hospice, home health, and/or long‑term care strongly preferred. Executive presence with the ability to serve as a trusted advisor, influence C‑suite executives, and effectively engage boards of directors. Deep expertise in crisis communications, reputation management, organizational change communications, and executive messaging. Data‑driven strategist with the ability to translate complex insights into actionable marketing and communications strategies that drive measurable outcomes. Exceptional written and verbal communication skills, with superior writing, editing, and storytelling abilities that produce clear, compelling, and audience‑centered content across executive, clinical, consumer, and stakeholder communications. Proven ability to develop persuasive executive communications, strategic messaging, speeches, thought leadership, and high‑impact marketing materials that strengthen brand reputation and organizational credibility. #J-18808-Ljbffr