Sr. Product Marketing Manager, B2B, Alexa Enterprise

Are you ready to shape the future of how enterprises utilize the next generation of Alexa? We're looking for a Product Marketing lead to help shape and scale our enterprise offering and go-to-market strategy. You'll drive product/feature launches, storytelling, enablement, and collaborate cross-functionally to drive enterprise adoption of the new Alexa, helping them drive revenue and reduce cost. This role is ideal for someone with strong storytelling skills, thrives in ambiguity, and can lead cross-functionally in fast-moving environments, while keeping senior stakeholders updated on progress.Key job responsibilitiesDevelop and execute go-to-market strategies in collaboration with stakeholders across the organization, including Product, Design, Marketing, PR, and Business Development teamsLead product positioning, messaging and storytelling that effectively drives thought-leadership and communicates valueCraft and develop high-impact content (presentations, whitepapers, webinars, customer success stories, blog, emails, product videos) that supports the full enterprise buying journeyDevelop and maintain sales enablement content to accelerate pipeline growth and increase sales productivityConduct research to deepen understanding of our target personas and industries to continuously refine our GTM strategies and product roadmapAbout the teamAlexa Enterprise’s charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. We build a portfolio of products that empower developers and enterprise companies to use voice and touch to support their staff and delight their customers. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and ‘helped our residents connect with their families.’ We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.Basic qualifications- 6+ years of professional non-internship marketing experience- Experience leading go-to-market for enterprise software/ hardware product launches- Experience developing messaging, positioning and narrative from the ground up- Experience leading sales enablement, ensuring that sales teams are equipped with product knowledge and know-how to effectively drive customer adoptionPreferred qualification - Experience developing go-to-market strategies for technical products- Track record of creating compelling technical demonstrations and reference architectures- Experience presenting to executive-level audiences and industry analystsAmazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at .USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually