Field Marketing Specialist

Hanwha Vision America (HVA) is an affiliate of the Hanwha Group, a Fortune Global 500 company. HVA is an industry-leading provider of advanced network video surveillance products, including IP cameras, storage devices, and video management systems, founded on world‑class technologies. We offer end‑to‑end security solutions and have achieved global success across a wide range of industry verticals, including retail, transportation, education, banking, healthcare, hospitality, and airports. Hanwha Vision America is seeking an energetic, detail‑oriented, and strategic Field Marketing Specialist to join our team as the first dedicated professional in this role. This is a unique opportunity to build and shape Hanwha Vision’s field marketing presence across North America, driving high‑impact experiences that support sales growth, partner engagement, and brand awareness. You will be the primary architect of our regional event programs, working closely with cross‑functional teams including Marketing, Sales, Product, and Channel Partners to bring Hanwha Vision’s innovative security solutions to life. Key Responsibilities Develop and lead a regional field marketing strategy that supports sales enablement, demand generation, and channel growth, with accountability for measurable business outcomes. Own strategic planning and oversight of Hanwha Vision’s regional event presence, including tradeshows, partner programs, and customer engagements; determine event mix, objectives, and success metrics. Exercise independent judgment in evaluating opportunities, selecting venues and vendors, defining messaging, and determining appropriate investment levels for regional initiatives. Partner cross‑functionally with Sales, Channel, and Marketing leadership to align regional programs with revenue targets, pipeline goals, and market priorities. Oversee regional event execution by providing direction to internal teams and external vendors; does not routinely perform manual setup, staffing, or administrative logistics. Manage regional budgets and program investments, analyze ROI and performance metrics, and present insights and recommendations to senior Marketing and Sales leadership. Build and maintain strategic partner relationships, identifying co‑marketing opportunities, sponsorships, and joint programs that drive mutual business value. Ensure brand consistency and messaging integrity across all regional field marketing initiatives. Continuously evaluate emerging field and experiential marketing trends, recommending scalable innovations to improve the effectiveness and efficiency of regional programs. This role primarily performs non‑manual work directly related to general business operations. Qualifications 2–5 years of experience in field marketing, event marketing, or event management (B2B technology experience strongly preferred). Exceptional organizational skills, attention to detail, and a process‑driven approach to planning and execution. Ability to work proactively, anticipate needs, and adapt quickly in a fast‑paced, dynamic environment. Proven experience managing multiple initiatives simultaneously, meeting deadlines, and delivering results. Strong team player with a positive, collaborative approach and the ability to work independently when needed. Demonstrated experience creating and managing marketing content for events (e.g., collateral, session materials, emails, social posts, landing pages) to drive engagement. Excellent verbal and written communication skills with the ability to influence and collaborate across all organizational levels. Willingness and ability to travel up to 50% of the time. Physical Demands Sitting/Travel: The role requires extended periods of sitting, including time spent traveling by car or plane, attending meetings, and working on a laptop or mobile devices while in offices, client locations, or remote settings. The position also involves periods of standing and walking during client visits and events. Hanwha Vision America provides equal employment opportunities to all employees and applicants for employment. It prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. #J-18808-Ljbffr