Field Marketing Manager

Field Marketing Manager

We're looking for a Field Marketing Manager to drive pipeline creation and bookings through high-impact events, webinars, sales enablement programs, and GTM campaign execution. In this role, you'll bring our demand, product, and partner strategies to life in the field—ensuring the right buyers engage, sales teams are enabled, and programs convert into measurable revenue.

The ideal candidate is an organized operator and a strong collaborator who understands how field marketing accelerates deals. You'll work hand-in-hand with Sales, BDRs, PMM, and Demand Generation to align on territory needs, activate sales kits, amplify launches, and orchestrate follow-up motions that drive funnel progression.

This role requires a balance of strategic coordination and hands-on execution, with a strong focus on pipeline performance, sales partnership, and continuous optimization.

At Rhapsody, we are an AI-first company, meaning we actively use and embrace artificial intelligence to enhance how we work, collaborate, and deliver. We expect our team members to be open to adopting AI tools in their roles, continuously exploring ways to work smarter, improve efficiency, and drive innovation while maintaining high standards of quality, security, and ethical responsibility.

Responsibilities

• Partner with Sales and BDR leaders to translate GTM priorities into structured field-ready activation plans that drive awareness, meetings, and qualified pipeline.
• Ensure sales teams have clear, actionable campaign messaging and follow-up guidance. Reinforce adoption of key enablement resources including MEDDPIC.
• Gather field feedback and continuously refine programs to better support territory bookings goals and deal acceleration.
• Measure and report on performance.

• Lead planning and execution for field events and webinars, ensuring high-quality delivery, strong attendance, and meaningful engagement with target accounts.
• Align event strategies with Sales to support territory priorities and pipeline goals.
• Report on event outcomes, including engagement trends, lead flow, and pipeline influence.

• Bring launches and integrated campaigns to life in the field by coordinating rollout, tailoring messaging, and ensuring cross-functional alignment.
• Own recurring GTM programs such as the webinar calendar, sales newsletters, and enablement calls.

• Deliver programs on time and on budget while maintaining high standards for organization, communication, and stakeholder alignment.
• Collaborate across PMM, Demand Gen, and Sales to ensure campaigns and events are well-coordinated and field-ready.

• Track and report on field marketing performance, including pipeline contribution and sales engagement.
• Surface insights and recommend improvements that boost program effectiveness and increase pipeline impact.

• Embeds AI into repeatable, systemized workflows (e.g., reporting, analysis, planning), using it by default to improve efficiency, consistency, and decision-making.
• Develops reusable prompts, templates, and simple automations that combine AI with internal data to drive ongoing productivity gains across multiple workstreams.

Requirements

• 4–7 years in B2B SaaS field marketing, demand gen, growth marketing, or revenue-focused GTM roles.
• Ability to travel up to 20% for events and tradeshows
• Demonstrated experience partnering with Sales teams to drive territory-level pipeline.
• Proven ability to plan and execute complex field events, webinars, and multi-touch programs.
• Strong project management and operational rigor; able to manage multiple events and programs simultaneously.
• Excellent communication skills with the ability to simplify and deliver clear, actionable updates for Sales and GTM stakeholders.
• Familiarity with CRM and marketing systems (Salesforce, webinar platforms, event tools).
• Analytical mindset with experience tracking pipeline contribution, attendance, lead capture, and program ROI.
• Ability to thrive in a fast-paced environment and collaborate across functions.
• Bonus: Experience in health tech, healthcare IT, or enterprise SaaS.
• Bonus: Exposure to ABM programs, target account lists, or territory-based GTM motions.

Rhapsody provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

The expected pay range for this position is $120,000 – $140,000 USD annually, representing the anticipated base salary range for a full-time, exempt hire. Actual compensation will vary based on factors such as experience, skills, and work location.

This role is also eligible for a discretionary annual bonus based on company and individual performance, as well as participation in Rhapsody's comprehensive benefits program, which includes health coverage, retirement savings, paid time off and other programs that support your overall well-being.

• Comprehensive benefits package on day 1 (medical, dental, vision, life, disability)
• 401k with a generous company match
• Unlimited PTO, sick time & volunteer days
• An innovative, inclusive, and fun work environment
• Continuous learning and development opportunities